Content Marketing
How to Build a Great Content Marketing Team
Too many cooks spoil the broth but many hands make light work, so say two of the most familiar, yet conflicting, of old Chinese proverbs. When it comes to building a content marketing team however, which indubitably any successful business will need to do at some point, you can do a lot worse than to…
Read MoreWhat on earth can I blog about?
I had an interesting conversation about blogging on Twitter this morning……… By now, everyone reading this should understand the potential power of a blog; how it can inform, assist, raise questions and challenge opinions. I have certainly got a deeper appreciation of it since I started creating content for clients and writing guest blogs for…
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To Blog or Not To Blog, Why Bother?
I saw a man about a blog yesterday, and the good news is that as it is my pet subject (sorry about the pun), he wants me to write a couple of blogs a month for him. It could go up to four blogs in the future. Lots of people like blogs; it’s a place…
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Images for blogs.
It is great that you are or have written that blog as this will help you to increase your SEO online, but now that you’re about to release that blog, you need the right image to go with it. It is very common for most blog writers to either not have a title image to…
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Which areas of advertising are booming?
The face of advertising has altered dramatically over the last decade, and digital has become a crucial area of investment for any business looking to achieve success in this new and ever evolving market. As the consumer audience continues to embrace smart devices as a platform to communicate, discover and purchase, brands that have arrived…
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Blogging for your business: Where to start?
I had a colleague come up to me the other day asking what all this blogging palaver was about? Well let me tell you if you knew that having an active blog on your website could generate 67% more leads per month you’d think again. Having a blog allows you to develop quality content for…
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Should you host your blog on a blog site or your own website?
Well of course, you should pop your blog on your website. That will mean that the content will be fresh, lots of people will visit your website and both parts will make you better in the eyes of Google, its great for social media and all that SEO stuff (SEO is Search Engine Optimization stuff…
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Understanding the future of Content Marketing.
Have the words Content Marketing been circulating around your comms team? There’s no more producing content for contents sake, it’s time to listen to your customers and keep them on side. When I talk about Content Marketing I simply mean creating the best content you can to service your customers needs, values and behaviour. Many businesses are…
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How to Improve Your Content to Get More Shares
Creating content that has the potential to go viral is every marketer’s dream come true. While the popularity of an article depends on multiple factors that are hard to recap, there are a few additional things everyone can do make their already well-crafted and interesting article even more compelling for the audience. Better Long than…
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To Guest Blog or Not to Guest Blog.
A few weeks ago the wired world was somewhat shocked when Google announced that it was going to punish a guest blog network. Google didn’t name the offender (many believe it was MyBlogGuest), but it did set social media ablaze as everyone tried to figure out what this development meant. So what exactly does it…
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The Benefits of a Blog.
Did you know that there are millions, MILLIONS of blogs out there? Apparently 20,000 new ones are started daily! There are many benefits of running your own blog. Whatever sector you are in they can help bring new clients business in, keep your customers up to date & really stamp your name down as a…
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Further Evidence That Guest Posting Is Social Not SEO
Just last week, I wrote on Market Me about why guest posting should be considered as part of a social strategy and, as if by magic, the industry as a whole has seen further evidence of this over the past few days. On Monday evening (UK time), head of web spam at Google, Matt Cutts,…
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