Leisure and Life

Champagne and Pinterest

5th January 2014

Champagne and Pinterest Pinterest is an ideal social media platform for those who have pictures of their products to share. That’s why it’s an ideal platform for the Champagne and sparkling wine industry as there are so many gorgeous photos of bottles of Champagne or a glass of bubbly being enjoyed in so many different…

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Digital Marketing, including Social Media, to drive Growth in the Food Industry.

29th December 2013

It is widely acknowledged by food and beverage industry executives that technology will be the greatest driver of growth within their industry by findings from KPMG LLP’s 2013 Food and Beverage Industry Outlook survey. The participants that includes 100 USA based execs from brands with annual revenues of 41 billion + conclude that the likes of online…

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Social Media effect on the Champagne industry (Twitter).

28th December 2013

Having recently created a leaderboard style league table for Champagne labels actively using Twitter, I have seen how many of the top brands and smaller houses have embraced social media and the efforts that some are and indeed aren’t putting in to communicate with their target audiences. Leaderboard for Champagne: http://www.glassofbubbly.com/gob100-leaderboard/ Studying Twitter, we see that…

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Advertising Fast Food on Social Media.

27th December 2013

The great thing with using social media to market food is that these promotions usually make tempting and appetising pop up news in peoples timelines / feeds and if correctly timed, can lead to spontanious purchases such as before lunchtime at work or on the way home from work to home. People are always going…

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