Marketing

The response to: “How much does a tv commercial cost?” is definitely confusing. Here’s the way to calculate an estimated figure : Determine the number of people that locally check out the programmes the ads will appear on. By specializing the ads over a reduced amount of time, someone might multiply their affect. Eventually, each…

You need all the help you can get these days when it comes to selling your home. With it taking on average 65 days to make a sale those home owners who have been desperately typing ‘sell house fast’ into Google will discover there are lots of apps out there to support your sale and…

Any digital marketer will concede the fact that email deliverability isn’t getting any easier. No longer do you have to rely on anecdotal evidence to argue the fact. In the last couple of years, there have been important data points making the rounds to prove that it’s getting harder for digital marketers to send their…

In the modern age of the Internet and connectivity, proper B2C (business to consumer) communication has never been more important. The rise of portable, connected devices like laptops, tablets and smartphones means that now more than ever, people are using the full capabilities of the Internet no matter where they are, which has led to…

Promotional marketing through branded merchandise is fast becoming an area where marketers can go to town on what they can offer consumers and clients alike, in order to enhance their brand reputation. Branded food popularity is growing and with that there are some great items flying off the shelves for businesses aimed at enticing new…

Stop Automating Direct Messages! Twitter has truly proven itself as the marketing tool of social media, with its ability to connect with millions of users on a personal level not usually achievable from other social media platforms. You can even automate your direct messages via third party tools, so you and your social media team…

Voice over Internet Protocol (VoIP) is a telecommunication technology that is becoming increasing popular and present in the world of business. Many companies have already decided to make the switch, abandoning their traditional telephone system in favour of the benefits and savings VoIP has to offer. The premise of VoIP is simple; instead of using…

Ask people on the street what is meant by the phrase ‘marketing’ and it’s likely that you’ll get 100 different answers. Most people know the basic core meaning and can give some suitable synonyms such as promotion or sales, but there are many other facets to marketing in 2015. Here are five jobs that the…

When it comes to designing a successful logo there’s a lot to think about. You’ve got to decide what message you want to convey, as well as how to reflect your brand in a single image, on top of finding a decent designer to put the whole thing together. So what characteristics do these successful…