Social Media
The Importance Of Design In Your Social Media Strategy
It’s now common knowledge that Facebook posts tend to perform better where there is an image involved. Posting out a straight up status update as a brand is risky, and if you’re going for that approach, you’d better hope that what you’re saying is going to make people sit up and take note! To take…
Read More
The Fastest Ways to Increase Your Instagram Following.
Instagram is quickly becoming one of the biggest social media outlets. With more than 150 million users – and that number keeps growing larger each day – you have a large pool of potential followers. Whether you’re using Instagram for business or for personal use, you want to have a lot of followers. More importantly,…
Read More
Timing your Tweets to Perfection
When it comes to the wonderful world of Twitter there are countless articles explaining the best ways to engage with your audience, who to connect with or how to hashtag. What I want to focus on is one aspect of one amazing tool. What does this tool do? It helps you to time your tweets…
Read More
The Rise of The Twitter Party.
We’re a new fashion brand and we’d like to invite you to our party. It’s on Wednesday night at 9pm and we’ll be hosting it in Glasgow, plus it’s only on for an hour. Can you make it? Most of you will have read this statement and come to the conclusion that we’re either a)…
Read More
Kicking Your Marketing Imagery up a Notch.
In marketing, we’re often told – force-fed, rather – unique content is absolutely essential. Believe it or not, when they say content is king, it doesn’t exclusively refer to text-based content. Attractive, engaging and relatable images are also essential to a successful content marketing strategy. Visual content is even more important when you throw social…
Read More
Live-Tweeting Tips for Your Next Event.
When you’re attending conferences and events, social media is a great way to get your audience actively engaged and increase your interactions. You can reach out to your followers and tell them some of the interesting or thought-provoking parts of your event with the hopes that they’ll give you some sort of response. Live-tweeting is…
Read More
5 things you should be doing on LinkedIn
There’s a myth that people become active on LinkedIn only if they’re looking for a new job but this isn’t the case. LinkedIn is a powerful platform used to showcase your professional skills, work experiences and connect with colleagues, groups and organisations. I believe you should be making the most out of it! If you’re…
Read More
It’s Time To Incorporate Video Into Your Social Media Strategy
At this point, you’ve probably got your social media strategy pretty well managed. If not, to recap from every previous point in the last few years (seriously, where have you been?) it basically revolves around posting the right stuff at the right time. Content is of the utmost importance, as is timing and the use…
Read More
5 Tips to Drive Traffic to Your Blog including sharing on social media.
We all know the disappointment of putting in the time and effort to write marketing pieces, statuses articles and blogs etc to find the views and visits are less than impressive. Here are 5 top tips to help improve the traffic to your website or blog. 5 Top Tips: 1. Be consistent If you don’t…
Read More
Using Social Media To Get A Return On Investment.
Discover Your Audience It’s important to identify your audience. For example, which networks work best, and where are you getting the most engagement? Whilst you should not neglect any of the major social networks, you ought to try and focus on just one or two to build up a following on properly, at first. Once…
Read More
Social Media Marketing.
Social Media Marketing The term ‘ social media marketing ‘ refers to the broad reach of the Internet and mobile services online exchanges to enable users to participate with the community where people gather on board to communicate with each other and share their thoughts are as follows : Blogs: A blog is an online…
Read More
The Rise Of Social Media Marketing and the Chief Digital Officer.
As companies are starting to really appreciate and realize that branding is everything, the role of the marketing department is becoming increasingly more important to businesses. When essential technology began to be first implemented, the Chief Information Officer would often be left with important decisions involving this, as it was their responsibility and job function.…
Read More