Social Media

By now, you will know that social media plays a big part in any brand’s marketing efforts. Most of us spend several hours on various social networks like Facebook and Twitter each day. It’s a well-known fact that what we see on those platforms influences our buying choices.   If you’re new to social media…

Many retail businesses are struggling against the threat of online shopping. And now more than ever, it’s vital that store owners take action. Driving footfall into your store is key, of course. But fighting against the Internet and social media is foolish. Using it to increase visitors to your store is critical. But the big…

If you really want to do right by your company, you need to team your business up with smartphones. This is one of the healthiest and most productive relationships your company will ever enter into, and here are some reasons why. E-Commerce is Big What’s the biggest emerging area of modern business? The answer is…

There isn’t a marketer alive who doesn’t know about the power of social media when promoting a business of any kind, but the thing is, do new trading companies understand just how effective social media can be in bringing traders to their brokerage? If you are starting a trading company of any kind, especially in…

It would be next to impossible to go through a day in the Western world and not see multiple people checking up on their social network on a smartphone. Smartphone social media usage in America alone, for 2013, came in at 97,900,000 active users, and popularity is only growing; forecasts from the same source indicate…

Social media is one of the most powerful, versatile, and far-reaching tools the modern business owner has in their promotional arsenal. So why are so many Facebook pages and Twitter  business accounts fallow wastelands with no engagement?   Despite the accessibility and low bar to entry with social media, many business owners don’t know how…

Offering customers rewards and incentives can be a great way to get them through the door, or keep them coming back to your business. However, you can also use rewardsas a way to incentivise customers or prospective customers to spread the word about your brand. Your customers have whole networks of people on their Facebook, Twitter, Instagram, Pinterest…

Over the past few years, social media has surprised many by progressively becoming a huge game changer in the healthcare industry. At first reluctant to its use, the medical sector has finally embraced social media and its great potential in better reaching patients and professionals as well as building brand awareness. Informing better According to…

No matter where you turn or what type of business you are running, it is important to understand just how beneficial social media marketing can be. Most of the developed world and a good portion of developing countries are online and where are they most of the time? That’s right, on Facebook, Twitter, Instagram and…

As time goes by, social media users are asking for different things. They tend to be younger (with 95.5% of 18-24 year old’s having some form of social media account) and want cleaner, more user friendly platforms to interact with. This means that sites like Facebook and Skype are losing their audience to places like…