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2014 is all about Social Media for businesses – Where it’s heading, How quickly it’s evolving and How much it can benefit your brand. So now is more important than ever to make sure your social media accounts are as sharp and up-to-date as possible. Try these tips to make the most of your social…

Using Instagram effectively   A picture tells a thousand words and endless social media stats demonstrate that visuals generate more interest in posts (clicks, likes, and shares) than text alone. It should have come as no surprise then that Instagram is quickly climbing the social media ladder, attracting millions of users each month, and breaking…

Adjusting your Facebook privacy settings Facebook is sneaky. Facebook wants you to share as much information as possible. Facebook wouldn’t exist if you didn’t share! Now, whilst sharing some things on Facebook is fun, useful and in some cases, just necessary – there are other times when you want to control who can see certain pieces of content.…

The beginning of a new year usually marks the ‘cleaning up’ of one’s life – joining a gym, quitting chocolate, renovations, etc. My challenge to you is to add cleaning up your digital footprint to this list. We all leave traces online with every single activity that we do, and it is worth taking the…

So often we are told what NOT to do on our Facebook profile. Don’t post photos of yourself passed out with your skirt up around your ears; don’t check-in at Cottesloe Beach when you have called in sick to work; and don’t Like incriminating Pages, such as ‘Western Australian Booze Bus Locations.’ Now of course…

Many try and evaluate the ROI of social media and this is one of the biggest challenges for businesses and agencies alike. For E-commerce style businesses they can track social media sales by such things as Google Analytics or offering special codes for each of the platforms which can be re-deemed when people make purchases.…

How to get your ideas to spread in social media There is no stronger marketing than word of mouth and there is no better platform to canalise it than social media. The industrial-oriented business model from last century where the success of companies was based on achieving economies of scale to produce more quantities at…