The Race For Advertising Space: Getting To The Core Of A Great Marketing Campaign
Marketing campaigns are in abundance now, and it can seem that there are so many different things to choose from in order to make an effective one. You might be going for a specific demographic, or you think that the product should speak for itself, but whatever you decide; it’s always about getting to the…
The Importance of Secure Remote Access When Working Away from the Office
These days, working away from the office is a common occurrence. Thanks to the power of technology, it’s easy to connect to the office systems remotely. However, as beneficial as remote working can be, it does pose some security issues. Here, we’ll look at the importance of secure remote access when working away from the…
What Career Could I Pursue With An MPA?
Public Administration is a diverse area, with links to government agencies, non-profits, urban development and much more. With a Masters in Public Administration from a university like the University of Southern California, you can open a host of possible career paths, from HR to politics. Non-Profit Sector With an MPA in the non-profit sector,…
Dealing with the most common mistakes in the trading
The beginning of your trading career is always going to be very challenging. If you think you can easily make money without learning the details of the market, you are making a big mistake. Think about the doctors and engineers in our society. All of them have worked really hard to build their trading career.…
The Pros And Cons Of Setting Up As A Sole Trader
Small businesses are the backbone of the UK economy. It is estimated that at the start of 2018, there were 5.6 million small businesses, accounting for over 99% of private sector businesses, according to figures from the Federation of Small Business. Of these around 3.4 million operated as sole traders, or 59% of the total…
How to Find the Perfect CFO for your Organization
Money is the lifeblood of any business: if you don’t make a profit, you’re not going to stay in business. This is why good financial management is critical to the success and even survival of your business. It also explains why you must have an excellent Chief Financial Officer at the helm. The challenge is…
Kickstarter – A Decade of Boom and Bust
Kickstarter is now 10 years old. Researchers at the Insider have conducted an investigation into some of the best and some of the worst Kickstarter campaigns over the last decade. The April 09 launch changed financing for entrepreneurs young and old in any sector – cutting out the banks and loan companies as the middleman.…
India’s First Craft Gin – Greater Than Launches In The UK
India’s first craft gin brand, Greater Than London Dry Gin, has been launched in the UK by Nao Spirits. Founded by Anand Virmani and Vaibhav Singh, Greater Than gin is distilled in copper pots in Goa and infused with pure botanicals sourced from India and around the world. The award-winning gin has clean juniper and…
The Top Social Media Marketing Trends to Watch Out For
Many of us may recall the days when Myspace was the most popular social media platform and Facebook was little more than a blip on the digital horizon. These portals were primarily used to speak with friends and to share viral video feeds. Of course, times have inexorably changed. Social media now represents one of…
6 tips for nurturing a team-oriented mindset in your organisation
Henry Ford once said that “If everyone is moving forward together, then success takes care of itself”. Today, more than half a century later, his words still apply to the modern workplace. We live and work in the age of automation, where more and more tasks are being assigned to machines, but even so, the…
3 Tips For Successfully Franchising Your Business
When your business is doing well and you’re looking to expand, you’ve got a few different options. You could design new product lines to make more sales to existing customers or you could try a new marketing strategy to reach new market segments. You may also decide to open more locations or increase your manufacturing…
Marketing Your Business Event
Marketing your business event? Here’s how to ensure you reach the RIGHT people Big business event coming up? Or maybe just a small one? Either way, if you want your event to really make an impact, you have to market it to the max. This doesn’t mean grabbing your bell, playing the town crier and…