Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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Can BYOD Boost Your Business?

By Marketme | 17th July 2017

No, BYOD doesn’t stand for ‘bring your own drink’ (you’re thinking of BYOB, and it’s probably not the best policy to have in your office). BYOD stands for ‘bring your own device’, and it’s been gaining a lot of popularity in offices across the country in recent years.   BYOD is probably something you may…

It’s Not Just Good To Talk, It’s Better Than Email!

By Marketme | 17th July 2017

Did you know that emailing is only 7% as effective as talking? The benefits of technology to our ability to develop ideas, products, and companies have shown limitless bounds, but when it comes to being in the loop in business it’s not just about email and IM, it’s about talking more, in a personal sense,…

Tech Evangelist Robert Scoble Joins Insta360 as Strategic Consultant

By Oliver Walkey | 14th July 2017

Leading 360-degree camera maker Insta360 has announced a new partnership with famed blogger, author and immersive technology expert Robert Scoble, who will act as the company’s strategic consultant as it continues its global expansion.  Scoble, who first rose to fame as a public-relations ace and irrepressible tech lover at Microsoft during the early 2000’s, has…

Could the Rise of Coffee Culture Improve Your Office?

By Marketme | 14th July 2017

Coffee shops are becoming increasingly popular work locations, with many now catering to those who would rather work out of the office. As well as offering a more relaxed working environment, coffee shops are also ideal for freelancers and those who find a home office to be unproductive. Most cafés now offer free wifi and…

Supply Chain Trends That Will Transform Your Business

By Marketme | 14th July 2017

Supply chains are essential in business. It’s hard to imagine any company being effective without a network of reliable relationships with other companies. But just like any other aspect of business, supply chains are always evolving and changing with the times.   Technology is, of course, driving much of that change. Futuristic technologies which once…

How to Maximize Your Conversion Funnel to Reach a Higher ROI

By Marketme | 14th July 2017

When it comes to running a successful online business, driving traffic to your website is only half the battle. While many business owners have mastered the art of using social media to generate web traffic, they have yet to learn how to turn that traffic into conversions. Luckily, here are some clever strategies designed to…

Business Growing Pains

By Marketme | 12th July 2017

They say the first year of starting a business is the hardest, but you don’t hear much about how difficult the second, third, and fourth year of business can be. In fact, being in business at all is not easy, so it feels like a miracle to have reached the point when you actually have…

Social Media for Business – How Companies can gain Online Success.

By Marketme | 12th July 2017

Social Media for business is quite literally using networking platforms to improve online branding, awareness and ROI. The likes of Twitter, Facebook, Pinterest, YouTube, Linkedin etc are social networking websites that allow person to person engagement, the ability to form groups/boards/pages/profiles to attract the attention of potential clients and to improve SEO (Search Engine Optimisation).…

3 Ways To Recruit The Wrong Employee

By Marketme | 11th July 2017

Hiring the right employee is a must for any business of any size. Although you may need to recruit quickly, you also need to do so efficiently. If you ignore some crucial points to hiring, you could very well end up recruiting the wrong person. In fact, here are 3 ways to recruit the wrong…

Stay In The Loop (Even When You Are Not In The Office)

By Marketme | 10th July 2017

As part of your role as business owner, it’s often down to you to make most of the visits to see clients across the country. After all, they want to meet the star of the show to find out more about the business. Therefore, it does mean you are often away from the office for…

Starting A Bespoke Clothing Retail Business While Living In A Large City

By Marketme | 10th July 2017

Setting up a clothing business is right up there as one of the most risky yet reward startups in the world. Essentially, you’re following one of the most creative, artists and design-heavy businesses on the market. It’s also very expensive, as bespoke clothing cannot be made on a shoestring budget. Often you’ll be working late,…

Reduce The Chances Of An Accident In Your Retail Store

By Marketme | 7th July 2017

Safety should always be one of the top things on your mind when it comes to your company. After all, you want your staff and customers to stay safe and well while at your retail store. You don’t want an accident to occur as not only could it leave people injured, but it also cost…