Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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How Independent Airlines Can Save Money

By Marketme | 6th December 2016

An independent airline can be an expensive business to run and in such a competitive market with fierce competition from larger commercial lines, saving money and increasing profit margins has never been more crucial. Thankfully, there are a number of ways small airlines can reduce operation costs and save money, without impinging upon the service…

Are You Doing Enough To Make Your Website Interactive?

By Marketme | 2nd December 2016

When it comes to their website, most businesses are stuck in the past. They see their websites as boring, static repositories to list their products and services and host their “about” page. But companies that do this are missing a trick. Web sites are moving far beyond just being a static place to get information:…

How To Hit Your Logistics On The Head

By Marketme | 29th November 2016

When you first started your business, I’m sure your logistics process was easy enough to pin down. You probably didn’t have that many orders to process, and your shipping process probably didn’t involve much more than packing the item, printing off a label and sending it off. Once your operation has grown enough though, things…

house on top of a pile of coins

How Does Short Term Lending Work?

By Marketme | 28th November 2016

Take Care and Borrow Wisely When people are looking for help after their bank accounts fall short or when they are in a state of financial hardship then short term lending can hold a lot of positive possibilities. There is also a dark and unsavoury side to borrowing money and borrowers can fall victim to…

Why Is Your Company’s Search Engine Ranking So Important?

By Marketme | 25th November 2016

With the increase in internet-based marketing methods, there are many new digital techniques to keep up with. One of the most important, which you’ll likely have heard plenty of times, is SEO. SEO, or search engine optimisation, involves getting your website ranked highly on search engines. It’s mostly applied to Google, but can also be…

How Could Inflation Affect Your Business

By Marketme | 24th November 2016

According to leading think tank, the National Institute for Economic and Social Research, UK inflation will quadruple to about 4% in the second half of 2017. Many shoppers will already have noticed that the price their weekly shop has been increasing, with Marmite, Typhoo, and other food manufacturers admitting that they have had to raise…

Saudi Arabia Looks to Diversify Economy After Oil Prices Fall

By Marketme | 23rd November 2016

Saudi Arabia is looking to reform its economy as part of an ambitious new plan entitled Vision 2030. The country’s economic growth is at its slowest in three years, and could even approach by zero by the end of the year. At the moment, oil makes us 87% of Saudi Arabia’s earnings, but due to…

Retaining staff in a Competitive Environment

By Marketme | 18th November 2016

It does not really matter where you are based in the world, marketing is a very competitive industry. The fact that businesses can hire a marketer from other countries means that you are competing with literally thousands of other marketing firms for business. If you fail to deliver, you can lose work literally overnight. You…