Why Data Is Your Ally In The Fight For Higher Email Click Through Rates
Right now there’s an interesting trend developing in the world of email marketing. Email open rates have increased substantially. According to Epsilon, they’ve gone from 22.4 percent in 2010 to over 30.8 percent today. That’s great news for companies that depend on email marketing to sell their brand. Unfortunately, however, click through rates have declined.…
Winter Worries: Get Your Business Ready for Colder Weather
Colder weather can disrupt a business. It could even stop usual operations if adverse weather means equipment isn’t working, or people can’t get to work. Preparing your company for the winter can help to prevent any issues that might arise. You can’t prevent it from snowing or make the road conditions better, but you can…
Turn Website Visitors Into Customers For Your Business
If you run a business selling products or services, a website is a crucial part of generating business. Sites can be used to advertise your services, promote your company’s name and gain visitors. Many company websites bring in plenty of traffic, but not enough stick around long enough to become customers. There’s no point…
4 Services Your Business Should Be Outsourcing
These days, the word ‘outsourcing’ has negative connotations because it’s simply seen as a way for larger companies to take advantage of cheaper labour costs overseas. This is just a part of the picture though. Outsourcing is usually done on a local level, and is essential in enabling smaller companies to compete in competitive industries.…
What Does It Take To Create A Brand That Stands Out & Becomes A Hit?
It’s no secret that the key to success as a startup is effective marketing. However, what a lot of businesses struggle with is finding the marketing solutions that are affordable and effective. As well as, a good fit for them. To create that winning marketing formula that leads to your company standing out, it takes…
In Business, Product Presentation Really Matters
Startups are always after the secret sauce that turns a company from nothing to international success. The common wisdom is that the secret sauce doesn’t exist. Each business, we’re told, has to find its own way and something that works in its own unique circumstances. But is that always true? What about presentation and design?…
Investors At XTrade Europe and Investment Forecast
Online XTrade Europe investors look pretty much relaxed these days, which is strange, especially when we know the situation on the global market. The fact is that risks grow every single day, but it seems nobody cares about it. Maybe it is all because of relatively steady values of risks indexes (City index and Barclay…
Knowing your niche: How to market a ‘select’ product
A niche product can prove difficult to market, which is why it’s so important you take some time to understand how to get your brand and product out there to the right audience. If you have a ‘select’ product, here are some tips on marketing it in the right way: Know your demographic The first…
What it Takes to Get Your Products to Customers in the Ecommerce Sector
In the ecommerce sector, deliveries are very important. You need to be sure that you can get your products to the customers that buy them quickly and securely. This is one of the most basic and fundamental tasks that any ecommerce business has to fulfil properly. So, here’s what it takes to succeed at it.…
Essential Tips For Anyone With A Software Business
Software businesses are very popular in modern times. They represent a great chance of making money and starting a business from scratch. If you have a software business, then I think these tips will help you get more out of it: Offer More Than One Software Package If you want to start a software business,…
Marketing and Web Design: How Do the Two Interact?
We talk about SEO a lot on this website. I know. And I’m sorry for putting yet another SEO article in front of you. But it is crucial for business owners to understand the importance of SEO. But it’s not just about the importance – it’s about the intricacies of SEO. The way it works.…
Amazing Reasons Your Business and The Smartphone Should Be Best Friends
If you really want to do right by your company, you need to team your business up with smartphones. This is one of the healthiest and most productive relationships your company will ever enter into, and here are some reasons why. E-Commerce is Big What’s the biggest emerging area of modern business? The answer is…