The programmatic approach to online advertising
One of the challenging aspects of digital marketing is that the technology, platforms, and tools are changing and evolving so rapidly that it is hard to stay on top of the new trends and industry best practice on how to get the best results for your online advertising campaigns. In this article we are going…
Appealing to a Male Audience on Pinterest.
Although the number of women using Pinterest greatly outnumbers the amount of men, there has been a demographic shift suggesting the image-based social media site isn’t just a women-only destination. In fact, in addition to major brands that are specifically reaching out to men and encouraging them to use Pinterest, representatives working directly for Pinterest…
Using Social Media To Promote Your Corporate Event.
Using Social Media To Promote A Corporate Event If you’re running a corporate event, you want to make sure that your event goes as well as possible. This includes getting the right audience to the event, and may involve the need for ticket sales, sponsorships and commercial partners to make your event work. Whatever, kind…
Merging social media with traditional marketing values
Merging social media with traditional marketing values Over the last year there has been a significant change in the way that companies interact via social platforms. There has been a noticeable movement towards social media as a key method of marketing, including the use of direct communication with consumers and other companies to strengthen brand…
You Smile We Smile: The Marketing Power Of The Selfie
The selfie has exceeded all cultural phenomena. It’s gone from a social trend, to a celebrity habit, to an essential marketing tool that has seen been used by the likes of Samsung and Turkish Airlineshave all used the method, and it doesn’t seem to have show any signs of slowing down. Full Tilt: The Brand…
Building Your Social Media Brand
Building your brand on social media is most definitely a challenge. From how you position yourself, to building an audience, and taking the impact offline – there is a lot to think about. The first step in building your social media brand is to create your social media profiles. There are a bunch of companies…
4 ways that social media can help young entrepreneurs & business owners
Despite its meteoric rise to cultural ubiquity in the last decade or so, social networking’s potential as a marketing tool is still frequently ignored, or poorly utilised. Indeed, as some larger companies have discovered time and time again, social networking presents a number of particularly unique ways to promote a particular businesses products or services;…
Social Media Week 2014: What can Social Media do for your business?
Happy Social Media Week 2014! What better excuse to talk about one thing I cant live without! Most brands now are recognising the power of social media and if you aren’t you should be. As technology grows and updates rise we are being forced into it, but it’s a good thing! Here’s why Social Media…
Selling Directly through Social Media.
There are a lot of reasons for your business to establish a presence on a variety of social media sites, but at the end of the day, you’re looking for customers and sales. To encourage those sales numbers, look to what other clever marketers are doing, namely selling products directly on social media. While the…
The world according to Facebook
It’s hard to remember what the world was like without Facebook – it was only in 2004 that it first began, but it is the platform that really defined “social media” for the world and led the way in changing how we share information, how we discuss current topics, and eliminating any distinction between “private”…
Surprising Facts About Social Media
Social media has been part of our lives now for well over a decade. But while it’s integrated into our everyday routines in almost seamless fashion, we’re left wondering if there’s anything we don’t already know about it. Pay attention to what occasionally crops up about titans like Facebook, Twitter, Instagram and the rest however,…
The power of social media
There were two interesting examples of social media in action last week, quite different in scope and outcome, but equally powerful demonstrations of the power of user-generated content. The first relates to the referendum for the independence of Scotland, and the second is a response to an act of homophobic violence on the streets of Philadelphia.…