Should You Buy Twitter Followers?
Picture yourself as a Twitter user. You’re in a “Content Discovery” state of mind, browsing around popular tweets. You stumble upon someone interesting. Do you “Follow”? What goes through your mind: Who is this person? What have they written about themselves? How many tweets have they posted? Over what period of time? And most importantly:…
What #bringbackourgirls teaches us about social media
Remember #bringbackourgirls? No? It’s over 100 days since a group of Nigerian schoolgirls were kidnapped by Boko Haram, prompting an outpouring of sympathy on Twitter. The great and the good lined to be photographed holding pieces of paper with the hashtag, including US First Lady Michelle Obama, UK Prime Minister David Cameron and an assortment…
10 Reasons Why Auto Direct Messages Are Bad for Your Brand and Business.
It’s almost impossible to exist in social media without receiving an Automated (auto) Direct Message (DM). Especially infamous on Twitter (which I love), a case will be made here that 99% of the time the DMs sent add no value for the recipient and, worse, irritate. Ultimately, they can lead to damage to a brand…
The Dark Side of Social Media Data.
I was sitting in my living room watching Top Gear, my daughter playing in the garden with our dog and a hose, when the call came…’There’s been an accident. Your wife has been cut out of the car and airlifted to hospital.’ It’s a strange thing that happens in these situations…on the outside I had…
Building Your E-mail Subscribers Through Social Media.
Because social media has such a broad reach, it’s a great solution if you’re searching for ways to get more subscribers to an existing e-mail list. Some people are reluctant to sign up for e-mail lists because they feel their inboxes are already bombarded with unwanted messages. However, if you try some of the suggestions…
The Principles of Contagious Content: Social Currency.
Why do some things catch on and what makes some content more contagious? Is it down to luck or is some content just more viral worthy? Hundreds of research hours have been dedicated to solving this mystery and the findings show that there are six key principles to creating contagious content. Lets have a look…
Save time: understand the 4 key ways to manage social media
Managing social media can be a real drain. Whether that’s maintaining a reliable output of good content or handling incoming enquiries, sometimes it feels there just isn’t enough time in the day. If you’re supporting more than one or two social channels then you’ll quickly find there isn’t enough time in the night either! You…
A beginner’s guide to Pinterest
If you’re not on Pinterest yet, you should be! With over 70 million users worldwide this social platform is one of the hottest sites for photography, yet so many businesses are still unsure about it. In a nutshell, Pinterest is a visual pinboard site that lets you ‘pin’ or collect images and add them to…
What Social Gaming Can Mean For Your Business!
If you’re on Facebook for personal use, the likelihood is that you won’t have been fully immune to the countless requests when it comes to social gaming. From the Candy Crush Saga to Bubble Witch and beyond, gaming is taking place at unprecedented levels, and it’s now entirely inevitable. What difference does this make? Well,…
How to Promote Your Business or Brand on Tumblr.
Believe it or not, Tumblr is a fantastic platform for marketing. Most brands tend to overlook it, setting their sights on Facebook, Twitter, Google Plus, Pinterest or Instagram, instead. We’re not entirely sure why that is. Perhaps they don’t know much about the platform, its demographic or even its potential. In that case, now is…
Facebook treats us like guinea pigs and we do not care.
When the news first broke that Facebook had been using our timelines to run social experiments on us it probably shouldn’t have been as surprising as it was. However, what has surprised me even more is that they seem to have gotten away with it without recourse. The general public have just carried on posting…
Why Having A Great Website Will Increase Your Social Respect.
Why Having A Great Website Will Increase Your Social Respect You’ve built up an impressive social following, you’re posting all the right things at the right times, people are engaging, liking, sharing and commenting – you, sir or madam, deserve a huge pat on the back! But why is nobody actually following through with their…