4 Foolproof Ways to Improve your LinkedIn Invites.
If you’re one of the millions of people using LinkedIn to find a great job or the perfect candidate for your team, this post is definitely for you. How many times have you blindly scanned the faces on the social media network and lazily sent that bland invitation to connect provided by the wizards at…
Even if you outsource your Social Media Management, you still need to think SOCIAL!
As social media plays a bigger part in business marketing, many now either outsource their account management to external marketing agencies or employ a person specifically for looking after their presence on the likes of Facebook, Twitter, Pinterest etc. Basic social media management packages that agencies offer usually mean that they will research latest news…
Why Getting Social Media Right Is Just Like Playing Poker
For anyone that has watched any James Bond film that involves a poker scene – in fact any film that involves a poker scene – the message is clear you don’t play your cards you simply play the man opposite you. Well in social media and marketing in general it is exactly the same thing. …
Optimum Lengths for your Digital Marketing
The best way to determine the optimum post lengths for your business and your audience is to analyse your data, which posts received the most retweets/shares? Which posts achieved the highest levels of engagement? Analysing the data that is specific to your business and audience will give you the most accurate answer to the question.…
Personal Branding — Even People That Have Met The Queen Get It Wrong
This is inspired by someone that I came across on my favourite of social networks — Twitter. This person popped into my news feed because she had been RT’d from a valuable source and had an OBE for what I presumed was her work in communications…maybe not though? I pride myself on being honest and open with…
Back to Basics for LinkedIn Training
A few weeks ago I attended a workshop set up by the local Business Support network and my district council. They are working together in my area to help businesses and owners. I have been asked to attend many groups and meetings in the past, but they have all been either at the wrong time, or took…
The Social Formula: C + E + R
One of the most frequently asked questions I get as a freelance social media manager is “what’s the secret to an effective social media strategy?” The first time I was asked this question I was unsure how to respond. The answer is; there is no secret, there are however a number of factors to consider.…
Understanding Facebooks Updated News Feed Algorithm
Facebook has been making changes to its news feed algorithm (again!), the changes determine what users see in their news feeds. The latest update is designed to stop spam, you may unknowingly be sharing content that Facebook deems as spam, understanding how the algorithm works is vital to getting your posts in front of larger…
#YouAreFootball – Why It Doesn’t Really Work
So for you football fans out there, the season has/is now drawing to an end and we’re all very said (until the World Cup kicks off of course!). You may have seen over the duration of this year that Barclays have been sponsoring a social media campaign to get people connected with football based around…
5 Strategies to Bring Social Media and Your Overall Marketing Strategy Together
Everywhere we turn we are constantly reminded of the importance of Social Media. Everybody is buzzing about it, but do you know what the buzz is all about? Surely there must be more to it than posting a status update or a Tweet that entices customers to purchase from you. So what is the secret?…
How To Make Increase Sales While On Holiday.
How To Make Increase Sales While On Holiday (No smart phone attached to your person required) Okay so if you’ve found this magazine there’s a good chance you already know that social media can be a powerful tool for your business success right? You’ve heard enough people tell you it could boost your sales and…
How Marketers Can Take Advantage of the New Snapchat
Up till now, Snapchat has been an app that lives in the moment, until all communication is gone. Its ephemeral nature made it fun for users but not all that useful for marketers, who get nothing out of sending a photo with a few words that almost immediately disappears. There was no ability to engage…