content marketing

Infographics are dead! Long live video infographics!

13th February 2015

Infographics are everywhere. And rightly so! As they emerged a few years or so ago, PR folks and marketers took advantage of the simplicity of displaying complex data in a way that told a more compelling story than just a load of numbers, percentages and words. And they didn’t need to be design experts. They…

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The age of open source branding.

27th October 2014

It is a bitter pill for many brand managers to swallow. It may even sound absurd but truth is stranger than fiction. No longer are brand managers in control of the brand but the consumer. Welcome to the brave new world of social media ushering in the power shift from marketers to consumers. It is…

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Have you ever wondered why your email marketing is not working?

26th October 2014

The basic principle of digital marketing and email marketing is to bring content and share value and useful information to others. The greatest expectation we have about email marketing, is to be opened, read and eventually engage our prospects in a variety of different ways. The purpose of email is to build and grow relationships…

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Understanding the future of Content Marketing.

22nd October 2014

Have the words Content Marketing been circulating around your comms team? There’s no more producing content for contents sake, it’s time to listen to your customers and keep them on side.  When I talk about Content Marketing I simply mean creating the best content you can to service your customers needs, values and behaviour. Many businesses are…

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Is Content Curation Killing Social Media Marketing?

16th June 2014

This is a subject that has been getting more of a focus over the last few months. As with any form of Social Strategy there is a lot of debate on what you should be doing and how much you should be doing it. Content curation (in this context) is the act of finding the…

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When Facebook is gone in 5 years time are you going to be ready?

22nd May 2014

The general consensus is that Facebook is still playing a crucial role within social media marketing but as it loses it’s “cool factor” that made it so popular in the first place will the audience engagement go down and never recover?  This is one of the most hotly debated topics in social media at the…

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Why Getting Social Media Right Is Just Like Playing Poker

18th May 2014

For anyone that has watched any James Bond film that involves a poker scene – in fact any film that involves a poker scene – the message is clear you don’t play your cards you simply play the man opposite you. Well in social media and marketing in general it is exactly the same thing. …

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NHS and Social Media – Is it all down to the strategy?

10th May 2014

For the last couple of weeks both myself and Ash have been heavily involved in debates regarding the NHS and Social Media. We first got involved because the people were asking for solutions and we wanted to discuss that with them. The NHS is a mine field of bureaucracy and levels of management. The NHS…

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Paid Followers and Fans – What is the point? (I’ll give you a clue there isn’t any)

6th May 2014

I was discussing what we do with a peer the other day as we drove to a networking meeting together . She is a huge advocate of what we do and had some advice for me. She told me to stop selling social media, “You guys are growing people’s businesses, using social media. You aren’t…

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The Importance of Building Strong Human Connections with Your Brand in Social Media Platforms

4th May 2014

One of the best things about social media platforms and networking, is that people (or customers) are becoming more real, more involved and as such are willing to reveal more about themselves. The dominance of various social media platforms in our daily lives, apparently show that more and more people (and as such potential customers)…

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Social Media Sizing Cheat Sheet – 2014

26th March 2014

If you are an inbound marketer or own a web business like me, you probably know how powerful to have beautiful looking social media accounts and the effect of sharing your content with a well-designed visual. An image says more than words can explain! Right? Now that even Twitter allows you to share your content…

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Social media is great. In moderation

16th March 2014

I’m a big fan of social media. It’s a great way to keep in touch with friends, to follow events and, as a marketer, to help my clients engage with their target audience. But like any new technology, it’s been overhyped. In the 1950s it was widely assumed that we would all be driving atomic…

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