social media
Analyzing Your Social Media Strategy with Excel
Social media activity is an important aspect of brand marketing. Determining the impact of content, activity and time spent on the network is critical to deciding how to move forward, how to adjust and how to actively engage users. Social media is different from traditional SEO measuring and analysis. Instead of measuring direct traffic and…
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Social Media for Business – 5 Kick-Start Strategies
Social media is all the rage these days, and unless you have been living in a cave you will know how important it is to socialize with your customers using networking sites. But in case you have missed the hype, here is a list of reasons why social media is important for business: Increased exposure…
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Mistakes to be avoided by Beginners on Social Media
Beginners who are new to the field tend to make a lot of mistakes when it comes to social media. By avoiding these mistakes, they can save money and time and also avoid frustration in the future. Not only this, by implementing the best network plans, you can gain success and achieve good results. Listed…
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The Reality of Being a Work At Home Mum
A couple of weeks ago I was asked a series of questions by one of the lovely Mollie Makes journalists, about how Social Media affects one’s creativity. Before I really stopped and thought about it, I always viewed social media as a stupendously good thing. Okay, yes, there is the fact that I have limited…
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Tools to Get More Retweets
If you’re a blogger, you probably want what you’re writing to be read. After all, what’s the point of writing great material if nobody ever reads it? Here’s the thing: we live in a very loud, noisy world where everyone is trying to talk at once and capture the attention of an audience. In order…
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Social Media: Uniting Local Businesses.
Social Media: Uniting Local Businesses At Polar we love working with local businesses, to help them create a brand image to boost sales and beat competitors. Your brand image is incredibly important to how your company is perceived and Social Media has now become the best way to get that image seen. Based in Great Baddow, in Chelmsford,…
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Google+ and Circles
Google+ as the “new kid on the block” has many fans, and many that hate it. But very few seem to make full use of one of its best features. Let’s start with an admission – I like Google+. I like the interface, the look and feel and I like the level of interaction I…
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Simple Social Media Secrets to achieve your marketing objectives.
Simple Social Media Secrets to achieve your marketing objectives. When I think social media, I often wonder, what is the purpose? The point? With so many established brands and new business out there, it’s difficult to not wonder why they are here, what they have to say, and what they are trying to achieve. It…
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Social Media Sizing Cheat Sheet – 2014
If you are an inbound marketer or own a web business like me, you probably know how powerful to have beautiful looking social media accounts and the effect of sharing your content with a well-designed visual. An image says more than words can explain! Right? Now that even Twitter allows you to share your content…
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How to maximise data for your marketing campaign.
How to maximise data for your marketing campaign and how, where and when to use social media: At The Media Octopus, we believe that a strong marketing campaign, no matter how big or small, is vital to the success of any business. With consumers being bombarded with information on a daily basis, thanks to growth…
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Facebook for B2C: Plan your attack!
There’s a lot of negative press when it comes to using Facebook for business. In this post, I’ll be looking at both Facebook fan pages, also known as business pages and personal profiles. Personal accounts and fan pages can be incredibly useful for relationship marketing and networking, but both require a completely different approach. As…
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Social media is great. In moderation
I’m a big fan of social media. It’s a great way to keep in touch with friends, to follow events and, as a marketer, to help my clients engage with their target audience. But like any new technology, it’s been overhyped. In the 1950s it was widely assumed that we would all be driving atomic…
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