social media

To buy or not to buy .. fans and followers..

3rd February 2014

  One of my absolute pet peeves is seeing profiles on Facebook and Twitter that have clearly purchased their extensive following.  Not only is it misleading to potential customers but it can be damaging for the company’s reputation. There was a documentary on Channel 4’s Dispatches programme in the UK recently (Celebs, brands and fake…

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Social Media Expectations for 2014 #3

24th January 2014

Prior to 2014 kicking in I highlighted on my blog that I had 4 expectations for social media in the new year & that I would delve a little further into each of them throughout January. You can read the first 2 posts here & here & this is the third, all about Google+. My…

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How to Ensure Repurposing Content is Worthwhile.

23rd January 2014

A controversial topic amongst marketers globally is the idea of reworking or moulding an existing piece of content, be it blog, video or infographic into another form or media type to re-distribute. There are those that coin this concept as ‘lazy’ however, I  quite disagree. Why wouldn’t you, where possible save time and energy on…

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Twitter tools part 1: Manage and know your followers.

21st January 2014

Twitter is great, you can have lots of followers and follow lots of people. You can share content with them and engage. But wait, do you take care of everything? Do you still know who you follow and why? I think you don’t know, because it’s usually growing so fast. You tweet for a few…

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Followers, Are Larger Numbers Always Better?

11th January 2014

I was recently involved in a project that took place on Twitter whereby a community worked together to increase their overall number of followers over the course of a couple of days to a week. It was fascinating to watch and there were some instances of individuals growing their following by as much as 1,000…

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Social Media Meets Search Marketing

5th January 2014

In the not too distant past SEO was centre of the digital world, and everything in SEO revolved around link building. With the changes which have been made in the industry over the past 12-18 months the focus has shifted significantly so that these days link building is no longer a factor in the game.…

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Google loves Social Media.

5th January 2014

Google has undergone countless changes and updates to its mysterious algorithm(s) over the years. Long gone are the days when a few well-placed keywords would get you reasonable results in the rankings! Some would even try various ‘black hat’ methods to try and cheat their to the top and needless to say, Google had to find…

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