social media
To buy or not to buy .. fans and followers..
One of my absolute pet peeves is seeing profiles on Facebook and Twitter that have clearly purchased their extensive following. Not only is it misleading to potential customers but it can be damaging for the company’s reputation. There was a documentary on Channel 4’s Dispatches programme in the UK recently (Celebs, brands and fake…
Read MoreSocial Media Expectations for 2014 #3
Prior to 2014 kicking in I highlighted on my blog that I had 4 expectations for social media in the new year & that I would delve a little further into each of them throughout January. You can read the first 2 posts here & here & this is the third, all about Google+. My…
Read MoreHow to Ensure Repurposing Content is Worthwhile.
A controversial topic amongst marketers globally is the idea of reworking or moulding an existing piece of content, be it blog, video or infographic into another form or media type to re-distribute. There are those that coin this concept as ‘lazy’ however, I quite disagree. Why wouldn’t you, where possible save time and energy on…
Read MoreTwitter tools part 1: Manage and know your followers.
Twitter is great, you can have lots of followers and follow lots of people. You can share content with them and engage. But wait, do you take care of everything? Do you still know who you follow and why? I think you don’t know, because it’s usually growing so fast. You tweet for a few…
Read MoreFollowers, Are Larger Numbers Always Better?
I was recently involved in a project that took place on Twitter whereby a community worked together to increase their overall number of followers over the course of a couple of days to a week. It was fascinating to watch and there were some instances of individuals growing their following by as much as 1,000…
Read MoreSocial Media Meets Search Marketing
In the not too distant past SEO was centre of the digital world, and everything in SEO revolved around link building. With the changes which have been made in the industry over the past 12-18 months the focus has shifted significantly so that these days link building is no longer a factor in the game.…
Read MoreGoogle loves Social Media.
Google has undergone countless changes and updates to its mysterious algorithm(s) over the years. Long gone are the days when a few well-placed keywords would get you reasonable results in the rankings! Some would even try various ‘black hat’ methods to try and cheat their to the top and needless to say, Google had to find…
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