Content Marketing

As a creative endeavour, many people look at podcasting as a labour of love that, with a bit of luck, will take off organically. As much as one-hit wonders and overnight successes do occur from time to time, they are a rarity. While you can taste a hint of success through talent and luck, to…

We tend to think of digital marketing as a process – something companies do to grab attention online and sell products. It seems to have as much to do with morality as brushing your teeth.  But as with anything that involves people, it is subject to universal ethical rules. And businesses need to be aware…

WordPress is used in the creation of nearly one-third of all the websites on the internet, and it is used in diverse projects from microblogging to complex websites that power major corporations like Sony, Time Inc., New York Post, and NBC. WordPress is one of the only website creators and content management systems that users…

If you are new to blogging, or have just started your own website, then you might have come across the term Linux hosting. This is one of the most popular operating systems, which many new bloggers use. Linux is an open-source technology, meaning that it was created by developers who leave its original source code…

The car advertising industry has come a long way, and 2020 is the year of many advancements. Over the years, with digitalization and newer technology, we see trends like never before. The first car advertisement came in 1918, and in the last hundred years, there is a 180-degree shift in the way automobiles companies are…

We live in an age where content is crucial to pretty much every component of our digital marketing experience. And when you are doing your utmost to craft unique content, no matter how hard you work at it, it doesn’t seem to take off in the way that you’d hoped. Sometimes our content doesn’t land…

Marketing is like a big black hole to you. There is a never ending list of strategies that don’t seem to gel together into a cohesive structure. Being baffled by digital marketing especially is completely normal; most entrepreneurs struggle with this aspect at all stages of their career. But how do you figure out what…

Backlinks are the core of search engine optimization as they can make or break your ranking game. Essentially, the health of your link profile decides whether your website will be able to make it to the top and stay there. While the numbers matter, the quality of backlinks is actually what decides your website’s fate.…

My name is Ted and I run a Google PPC Agency In Liverpool called Amore Digital. After having been in the industry for over 6 years now I’ve seen many Google ads accounts, some only spending a few hundred a month, to others spending thousands. Even though Google ads has gotten extremely competitive over the…

In the past, if a company wanted to develop a new product, it would get its best marketing experts and engineers in a room and have them thrash it out. Eventually, a new set of ideas, refinements, and improvements would emerge, and development would begin. With the rise of online reviews, though, many firms are…

People are clicking on your website because they have a problem and they see you as a potential solution. Immediately, your website should scream out loud that you’re focussed on the client. Even before you have met the client, you’re presenting yourself in such a way that gets to the heart of their concerns. Front…

Live video is taking over the online marketing sphere, as marketers and other professionals recognise it’s potential for generating leads and conversions. While on-demand/pre-recorded video is great too, it simply doesn’t lead to the same level of prolonged engagement. Research shows that viewers will watch live streams eight times longer than they will pre-recorded video…