Leisure and Life

Having recently created a leaderboard style league table for Champagne labels actively using Twitter, I have seen how many of the top brands and smaller houses have embraced social media and the efforts that some are and indeed aren’t putting in to communicate with their target audiences. Leaderboard for Champagne: http://www.glassofbubbly.com/gob100-leaderboard/ Studying Twitter, we see that…

The great thing with using social media to market food is that these promotions usually make tempting and appetising pop up news in peoples timelines / feeds and if correctly timed, can lead to spontanious purchases such as before lunchtime at work or on the way home from work to home. People are always going…