Marketing

Websites are so important in this day and age when it comes to the likes of making a good impression and with the marketing side of your work. If the website is lackluster or, worse, non-existent, then people aren’t going to be too impressed with you. The title says ‘nearly everyone,’ and that’s for a…

The growth of the Internet has been exponential. This multifaceted communication tool has revolutionized the ways we live, work, and communicate. Furthermore, it has influenced the way brands develop and communicate with customers. With such a powerful technology at their disposal, it’s no wonder businesses, and brands have diversified the way they advertise and communicate…

Establishing an amazing business is not everything for achieving success. One thing that is also necessary and sometimes, even more, important than having a high-quality product or creative business idea is attracting customers with helpful marketing tricks. Today most of the wealthy companies are trying to follow some marketing policies in order to attract as…

In this digital world, marketers are solely relying on internet marketing. Some use social media to expand customer outreach, while others try their luck with search engine optimization. You can also clout the power of content marketing to spread your brand message across. Focus on creating meaningful and inimitable content to make Google recognize and…

A good marketing strategy can completely transform your business. You could have the best product or service in the world, but if people can’t find you, there’s little point. With a slick marketing plan, you can expect an increase in brand reach, sales, and revenue, yet it can be a daunting task to face as…

Whether you call it retro marketing, old-school marketing, or something else, there’s no doubt that it’s making a come back. Businesses are getting tired of competition in the online digital space and trying to find new methods for getting the word out. And it’s working. These old-fashioned methods are gaining traction, precisely because they offer…

In 2020, every person has been creating approximately 1.7MB of data every second. That’s about 1.145 trillion MB per day, including over 300 billion emails and 5 million Tweets sent every day. Needless to say, we’ve been digitally busy, especially during the lockdown. As a lot of businesses have seized the opportunity to embrace an…

By James Cook, SpiderGroup https://www.spidergroup.com/ Every business needs a marketing strategy to be successful in the long run. With a highly competitive industry like e-commerce, it can be even harder to stand out, so tailored marketing strategies for your business are essential if you want to be recognised and found for what you offer. As…

Marketing professionals know the importance of adjusting their methods to respond to marketplace changes. User-centered marketing — also called people-centered or human-centered — is a prime example of doing that. It involves keeping your audience at the heart of every decision and showing them you have solutions to support their aspirations and needs. 1. Shows…

When people think of marketing, they consider big campaigns with wholly irritating jingles that manage to worm into your brain and stay there until the next big marketing campaign comes along. Even now, you can surely remember some song from back when you were a kid. Annoying? Yes, but it also showed that the strategy…

Listen. If you can afford to hire in-house marketing specialists within your business, then fine. Thanks to their skills and talents, you will have the opportunity to promote your business to the masses, and hopefully, experience the profits gained from a greater number of customers.   But if you can’t afford an in-house marketing team?…