Social Media

For the longest time Pinterest has been viewed as the best place to find inspiration, recipes, pretty pictures and motivational quotes. Well not anymore. The beauty of the platform is that users are generating the content they need to boost their businesses and some of them have found just the way to do it. You…

Musicians on Social Media Social media is a great way for musicians to promote their music and increase awareness of their name. To begin with, musicians need a website. This should contain everything anyone would need to know about you, including videos, events and pictures! This gives you easy content and makes you look a…

Social media often induces panic in the boardroom. Taking advice from their children and looking at the competition, managers and directors decide that the company needs a social media presence. The problem is, they don’t actually know why, and so begins the vicious circle of self-perpetuating social media, one where the means becomes an end…

The Dragon Effect So, the other day, and not for the first time, I was asked if, “…doing all that Twitter and stuff makes a difference?”. At the time, if I’m honest, I didn’t have a satisfactory positive response from the experience I’d had. Okay, we’d had the odd enquiry and various interactions with existing…

So why do I need a Facebook business page and not a profile? Before we start delving into the technicalities of this question we get asked so often let’s make sure we are all on the same page.  So on the Facebook  platform there are two  types of accounts. Profiles and Pages. Profiles are for users…

How to convert Twitter content into website traffic Social media is a great way of increasing awareness of your business. However, how good is it unless it’s actually increasing your sales? These tips will help increase the chances of your followers actually visiting your website and generating a sale: 1) Link Link Link – The…

Pinterest has 70 million users and growing, according to Semiocast. Its popularity goes far beyond the U.S. market, with rapid growth internationally as well. When you’re looking into Internet properties well worth spending your marketing time and money on, Pinterest is a must-use site. In addition to an active and engaged user base, Pinterest supports businesses…

How to create remarkable content that people share It’s a win-win. You create remarkable content. It gains momentum as it’s shared on social networks. The result: increased visibility of your services, more traffic to your website and improved sales. That’s the power of remarkable content and what it can do for your brand. But, how…

Why you can’t fake it on Twitter A couple of years ago, I was asked for input on the management of a CEO’s Twitter account. It had been noted that his opposite number at a rival company had built a strong following to whom he promoted his company’s work – clearly an audience existed. So,…