Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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Are Your Supplier Relationships All They Could Be?…

By Marketme | 8th February 2017

When you’re on the buying end of a B2B relationship, it can be easy to think that formality is pretty much a given. While you certainly need to have a certain degree of professionalism, supplier-client relationships that are overly formal can often smother the communication and trust that’s necessary for long-term success. If you’re afraid…

Business Wars – Online Vs Physical

By Marketme | 8th February 2017

It’s the nature of the modern world. We are used to purchasing anything that we want from the internet and having it delivered to our door that we rarely need to bother heading out to a physical store unless we really need something. While there are businesses that require a physical presence in order to…

Super Savings on Company Vehicles and Heavy Machinery

By Marketme | 8th February 2017

  Many business models involving handing over control of a car, truck, or piece of heavy, moving machinery to employees. While it might be necessary for your business, it can also be a difficult thing to do. You need to hire people you can trust to handle the vehicle they have been given responsibility of.…

Improving the Customer Experience at Your Retail Store

By Marketme | 7th February 2017

Almost everyone has a secret “shopper” side to them that loves to spend cash on things that they don’t really need. Supermarkets have been utilising retail tricks to feed on these spending instincts for a long time. For example, shopping carts and baskets have slowly been getting larger over time, and the produce department is…

Here’s Why People Will Judge Your Business by Its Cover

By Marketme | 7th February 2017

When it comes to making first impressions, nothing snatches attention like a well-designed and equipped office. Whether you’re part of a prestigious office complex or you own a humble little office on a main street, there are plenty of reasons to spruce up your environment and decor so that you impress your clients as soon…

Incredible Tips For Your First Ecommerce Warehouse

By Marketme | 7th February 2017

One of the beauties of the ecommerce trade is that you can start a business in the comfort of your home. But, as you get more successful, your business could end up encompassing online sales, warehousing, and distribution. However, there are lots of things you need to get right to ensure any chance of success.…

Why Your WordPress Site Is A Joke

By Marketme | 6th February 2017

WordPress is one of the most exciting platforms on the internet right now, giving millions of people access to the tools they need to run amazing websites and blog – and make money in the process.   There’s just one problem: making WordPress work for you is difficult. With increasing platform complexity has come greater…

Six Ideas To Jump Start Your Blog

By Marketme | 3rd February 2017

So, you’ve created a fantastic website packed with interesting content, cutting-edge animation and professional standard videos? That’s a great first step, but how are you going to keep people coming back to your site time and time again? The answer to this question for many people is with a blog. All the best websites from…

Deep Impact: The Customer Meteor And Its Effect On Retail

By Marketme | 3rd February 2017

What is the biggest impact on the success of retail? Is it the staff? The relationships? The marketing? No. It is the customer. The bearing a customer has on the success or failure of a retail company covers many different factors. The relationship between a customer and business is what will entice someone to spend.…

Overheads Under Control

By Marketme | 2nd February 2017

  As a business owner, it’s only natural to focus most of your attentions on increasing revenue. But let’s face it; maximising profits is equally dependent on your level of expense. Consequently, you should be giving this part of the operation the same level of attention.   Most entrepreneurs overlook their overheads, assuming their current…

How has social media taken over the 21st century?

By Marketme | 2nd February 2017

There are many ways in which social media has taken over our world, especially in terms of marketing and business. Here are a few examples… Improved Customer service Social media can put everybody in touch with everybody, including companies with their customers. Social media has completely raised the bar in terms of the lengths companies…

Right First Time: Launching Your Website

By Marketme | 1st February 2017

  A website is the single most important tool you are going to have as a business. No matter what your business is, whether you are a vintage clothing store, a copywriting service or a self-employed carpenter; a website is a huge part of getting found and getting business. However, there is an incredible amount…