The Hidden Factor Alejandro Betancourt López Uses to Predict Energy Market Winners

By Marketme | 27th June 2025

The sustainable energy revolution has fundamentally altered competitive dynamics across global markets, yet many promising technologies continue to struggle with commercial viability. This disconnect between technological advancements and market success reveals a critical gap that forward-thinking investors, such as Alejandro Betancourt López, have identified as central to the energy sector’s transformation. Recent analysis from the…

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How Tech‑Startup Accountants Unlock Sustainable Growth

By Marketme | 12th June 2025

In today’s fast-paced innovation economy, tech startups are born every minute—driven by brilliant ideas, hungry teams, and venture-capital firepower. But amidst the buzz of product launches, coding sprints, and user growth hacks, one critical function often gets relegated: accounting. Without solid financial foundations, even the most promising tech startups can lose runway, miss funding deadlines,…

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Attracting Long-Term Tenants: Design Hacks for Creating Inviting Space

By Marketme | 10th June 2025

Finding long-term tenants who actually treat your property like a home (instead of a disposable hotel room) is a bit like online dating. You want commitment, but you’re swiping through a sea of short-term flings and “just browsing” types. Here’s the thing: great tenants don’t just fall from the sky. You create the kind of…

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Have you ever wondered why your email marketing is not working?

By Marketme | 26th October 2014

The basic principle of digital marketing and email marketing is to bring content and share value and useful information to others. The greatest expectation we have about email marketing, is to be opened, read and eventually engage our prospects in a variety of different ways. The purpose of email is to build and grow relationships…

Really, it’s not just about the sky-high salary

By Marketme | 22nd October 2014

So how long’s a piece of string? Whatever length you want to make it. Cute, and obvious. But the answer neatly illustrates why trying to explain the reasons expats choose to live and work anywhere but in their home countries is a rather futile question in the first place. The truth is expats live and…

Why Social Media is Essential for Business.

By Marketme | 22nd October 2014

In the last 5 years we have seen Social Media change and grow. Before they were seen as a novelty for the masses to air their private life and politics, but now their importance is seen by marketers. Businesses have finally realised that Social Media is the new newspaper when it comes to advertising. Just…

Understanding the future of Content Marketing.

By Marketme | 22nd October 2014

Have the words Content Marketing been circulating around your comms team? There’s no more producing content for contents sake, it’s time to listen to your customers and keep them on side.  When I talk about Content Marketing I simply mean creating the best content you can to service your customers needs, values and behaviour. Many businesses are…

Social Media following vs Google Ranking for Business.

By Marketme | 17th October 2014

Just how important is your social media following and can it be as or more important than your Google ranking? Certainly in today’s fast moving and mobile internet accessing crazed environment, your presence on fast sharing social news platforms is increasing in importance, especially if you are a business. More and more internet users are…

How to use Pinterest

By Marketme | 17th October 2014

I’m a visual person. My eye is immediately caught by images, colours, something that draws me in and leads me to read more, to click, to comment, or to share. I’m exactly the kind of person that Pinterest was created for. Pinterest is essentially a visual pin-board. If you are one of those people that…

5 Tips for a Successful Direct Mail Campaign

By Marketme | 14th October 2014

Despite the growing prevalence of Internet marketing, direct mail campaigns are still proving to be as successful as ever at engaging with consumers and attracting new business. Unfortunately, a lacklustre campaign can actually be counter-productive and lead to a lack of trust and respect amongst the very people you’re trying to engage with. Following these…

What is the value of your Social Media following?

By Marketme | 12th October 2014

Can you really put a valuation on the size of the following or likes you receive on social media? Every time your mobile pins to alert you of a new connection, are you simply increasing the value of your presence online? Or is it just an ego trip so you can add it in to…

Whistl: Changing the Delivery Game for SME’s

By Marketme | 10th October 2014

Whenever we think of economic growth, are thoughts are usually drawn to large scale corporations and big business deal. This reflects a serious misconception, however, as  Barack Obama and David Cameron have both alluded to the fact that small and medium sized enterprises are central to long-term economic growth. Such a bold statement can certainly…

The programmatic approach to online advertising

By Marketme | 7th October 2014

One of the challenging aspects of digital marketing is that the technology, platforms, and tools are changing and evolving so rapidly that it is hard to stay on top of the new trends and industry best practice on how to get the best results for your online advertising campaigns. In this article we are going…

Appealing to a Male Audience on Pinterest.

By Marketme | 30th September 2014

Although the number of women using Pinterest greatly outnumbers the amount of men, there has been a demographic shift suggesting the image-based social media site isn’t just a women-only destination. In fact, in addition to major brands that are specifically reaching out to men and encouraging them to use Pinterest, representatives working directly for Pinterest…

Using Social Media To Promote Your Corporate Event.

By Marketme | 29th September 2014

Using Social Media To Promote A Corporate Event If you’re running a corporate event, you want to make sure that your event goes as well as possible. This includes getting the right audience to the event, and may involve the need for ticket sales, sponsorships and commercial partners to make your event work. Whatever, kind…