Unsocial Media.
Is the term ‘Social Media’ the ultimate oxymoron? Have we become victims of Orwellian doublespeak by delving into the depths of social media addiction, in doing so becoming ironic social hermits, all hidden away behind iPads and Smartphones with no interest in the outside reality. I am reminded of the scene in Ocean’s Eleven…
Using LinkedIn to grow your business
With well over 250 million users, many businesses feel that LinkedIn surely must have the potential to deliver leads for their business to work on. However, large portions of those businesses using LinkedIn have yet to see any B2B leads. In many cases, this is simply due to the fact that they aren’t using LinkedIn…
Paid Followers and Fans – What is the point? (I’ll give you a clue there isn’t any)
I was discussing what we do with a peer the other day as we drove to a networking meeting together . She is a huge advocate of what we do and had some advice for me. She told me to stop selling social media, “You guys are growing people’s businesses, using social media. You aren’t…
7 Tips to Kick Start Your Social Media Pages
I am hearing more and more about the importance of Social Media throughout my business network. Some business owners seem to embrace the use of Facebook, Twitter, and LinkedIn etc whereas others seem to doubt it’s value. Marketing experts will tell you creating brand awareness and finding customers through Social Media is not always easy,…
Chosen by Theo Paphitis #SBS – Award winner on Twitter.
If you are following @Rugglesleisure on any of our social media channels, you may have noticed that I was a little excited on the evening of Monday 14th April. Since re-branding our hot tub showroom in Gloucester, I have religiously sent a tweet to Theo Paphitis (ex-Dragon from Dragons Den, Chairman of Rymans, Robert Dyas…
3 Ways to Make Your Facebook Posts Pop in the Newsfeed
With multiple brands participating on Facebook, along with advertisements, friends and an overwhelming amount of information, competition for the attention of your followers is higher than ever. What do you do in response? Do you accept the fact that not everyone will see what you have to share and continue in your current efforts? Absolutely…
The Importance of Building Strong Human Connections with Your Brand in Social Media Platforms
One of the best things about social media platforms and networking, is that people (or customers) are becoming more real, more involved and as such are willing to reveal more about themselves. The dominance of various social media platforms in our daily lives, apparently show that more and more people (and as such potential customers)…
Some Tips that will Help to Supercharge Your Social Media Marketing.
“Marketers now recognize the opportunity presented by social media with 86% indicating that it is important for their business”. Don’t be afraid to address topics that consumers truly care about such as prices, complaints, problems, questions, suggestions and feedback – By being responsive to topics relevant to your potential clients/customers will engage them with your brand…
How Video Killed the Radio Star: The Social Impact of Youtube for Your Brand
If a picture tells 1,000 thousand words, how many words does a video say? The short answer is: a lot. That’s why video content is dominating the Internet – and why YouTube has grown to become the second largest search engine in the world – behind only its parent company Google, and ahead of Bing,…
Analyzing Your Social Media Strategy with Excel
Social media activity is an important aspect of brand marketing. Determining the impact of content, activity and time spent on the network is critical to deciding how to move forward, how to adjust and how to actively engage users. Social media is different from traditional SEO measuring and analysis. Instead of measuring direct traffic and…
Dinner Tonight.
Table manners – Eating on the internet – Dinner tonight. So, I’m sitting in a restaurant with my girlfriend. The wine has been poured and our order has been taken. We devour the bread before the waitress who brought it over has even walked away. We discuss our meal choices, unsure if we’ve made the…
Know thy followers
Do you really know your followers on Twitter? One great way to find out a bit about them in a quick and refreshing way is to create a “Who’s who” list of your followers, ranked according to influence. That way the most important followers are at the top of the pile. Knowing more about your…