If you’re using social media for your business you should be measuring it too.
As a digital marketer it’s important I am aware of all the conversations online, who my audience is and how best I can interact with them. There are lots of tools out there but it’s important you’re using the best ones for your business goals and objectives. Here’s 5 social media tools to…
Is Your Business The Social Riot Police or The Neighbourhood Watch?
One thing I have debated many times with clients, friends and industry peers is how to deal with virality. When you suddenly lose control of who is saying what about your brand and it’s up the customers to say what they will are you mentally prepared for that? What I have noticed is that there…
What content to share on your Facebook Business Page.
A very common question that we get asked especially as it now seems companies find it harder to attract interest and new likes on their Facebook business pages. We thought we would share some basic tips and ideas on the content we recommend you should be sharing in order to see better results from your…
How to Rank Higher in YouTube Search Results.
In case you didn’t know already, despite the fact that Google owns YouTube, what works for Google search engines does not necessarily work for YouTube search. In other words, just because a video ranks highly in Google search doesn’t mean it will in YouTube search, and vice versa. Is the difference that important? Um, heck…
How to Use the Potential of Google+ to Increase Website Traffic.
You might think that when it comes to increasing traffic on your website, the best solutions out there are social media like Facebook or Twitter. Believing this, you miss out on the great potential of Google+ – it is, after all, a service integrated with other Google platforms, which means that when considering Google+, you’re…
The spy who tweeted me.
It’s been hailed as one of the best debut tweets of all time, with over 250,000 retweets in a day. The CIA joined Twitter on 7 June with the very witty “we can neither confirm nor deny that this is our first tweet”. We can neither confirm nor deny that this is our first tweet.…
3 Facebook Updates That Can Better Your Business
It’s no surprise that Facebook’s development team is constantly on the move. They often tweak and sometimes completely, overhaul their site. It may seem hard to keep up with these ceaseless changes, but, if you do, your business’s presence on the site could be better for it. Below are three recent updates that you can…
What Twitter’s new ‘mute’ means for marketers
Twitter recently introduced its latest new feature, and at first glance it’s bad news for marketers. The mute function lets users block tweets from users they’d like to hear from less. In theory it’s intended to be a temporary measure: perhaps you have a friend who always reveals the plot of your favourite TV show before you’ve…
Product placement and self promotion on Social Media.
We are experimenting with self promotion and product placement in a fun and humorous way through miniature art installations. Putting our product (bespoke printed splashbacks) and linked products, in this case Nespresso, together in the same shot. We are using our strongest USP which is creativity and imagination to engage with bigger brands with the…
Press Releases on Social Media:
One of the most common questions that we get from our clients is, “I keep reading that the press release is dead, so why are you suggesting we put one out?” In a media climate dominated by blogs and other non-traditional press, it’s a great question. While it is trendy to declare the press release…
The Fastest Way to Build a Following on Pinterest.
What’s the point of working to have a social media presence if no one notices your efforts? Social media’s main purpose is to help you build connections, after all. So if you’re blindly wandering around Pinterest, struggling to build a following, you’re wasting your time. Or, perhaps you’re just now launching a Pinterest account in…
UPDATED FACEBOOK IMAGE DIMENSIONS FOR NEW LAYOUT 2014 INFOGRAPHIC
UPDATED FACEBOOK IMAGE DIMENSIONS FOR NEW LAYOUT 2014 Facebook are rolling out a new page layout and with that comes new image dimensions. I have created a handy infographic that explains the new image dimensions and optimum upload sizes. If you find yourself asking what is the size of the Timeline Cover Photo? What is…