Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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Getting Started on Twitter A Basic Guide.

By Marketme | 14th March 2014

Getting started on Twitter the very first step: The most important thing any small business should consider when setting up a Twitter account is to make a great first impression. After all  we  make split second decisions regarding whether someone looks like they might be worth following or not. Therefore, don’t set up a profile…

Social media lead generation and nurture.

By Marketme | 14th March 2014

You may well be inundated with new followers on Twitter. You may find yourself casually dropping this in to conversation, ‘Well, I now have 5000 Twitter followers.’ But how is that going to help your sales team or how is that going to impact on your social media lead generation and nurture for your SME?…

Maximise Your Social Media Efforts.

By Marketme | 14th March 2014

So what does that mean to a small business owner as well as the big corporations? What can you do to maximise your social media efforts? Work hard to maximise your social media. Don’t just post randomly on Twitter and Facebook. Leadamo Academy Fillets The Facts To Maximise Your Social Media Efforts Having a social…

What can you do if your Twitter experience fails to excite?

By Marketme | 14th March 2014

Improve your twitter experience: Start to improve your twitter experience by removing the bread from your head! Even now I listen to those who make comments such as: ‘Twitter is for people who have nothing better to do with their lives.’ It would take too long to even précis the argument that counters this opinion.…

The business case for leveraging social media in HR.

By Marketme | 14th March 2014

“The future belongs to people who see possibilities before they become obvious” – Ted Levitt Hierarchy never appeals to me and I hate it I value flexibility, innovation and openness in my work Title or position does not matter to me as long as the organization taps my inner potential to the fullest Do not…

It seems we suck at Social Media.

By Marketme | 13th March 2014

Our new business was going to require a website, marketing material and good old Social Media: www.artofoils.com was the web address – French local Olive Oil, Olive related products and Art were the line-up. We had written the business plan, written a marketing plan and had set about creating the finer parts of the general…

The benefits of using Google Plus for your estate agency.

By Marketme | 13th March 2014

Are you using Google Plus to increase the visibility of your Estate Agency? Before you say, “Oh hang on, I’m already on Twitter, Facebook, Pinterest, LinkedIn, AND Vine, I haven’t got time for another social network” there are definite benefits. Google Plus and SEO In the recent Moz report, The future of search, Google Plus was listed as the…

Facebook Reach: Totally Worth It or Totally Worthless?

By Marketme | 11th March 2014

There is not a ton of information out there by various Facebook marketing experts when it concerns Facebook Reach and Facebook Insights.  The handful that have reviewed the workings of Facebook Reach certainly either have words of praise or words of condemnation. Back in December and then again during February, there was a rather heated…

Billions Lacking Trust in the Internet and Social Media?

By Marketme | 11th March 2014

Speaking at CeBIT, the world’s largest computer expo, European Commission vice-president Neelie Kroes claimed that for “millions of Germans, and billions around the world, that trust [in the Internet and social media] is now missing”. Citing German Chancellor Angela Merkel’s decade-long position on the National Security Agency’s phone tapping list, Ms Kroes remarked “when even…

How to Improve Social Media Shares of your Content Marketing.

By Marketme | 8th March 2014

Content marketing combines the creation of valuable content with social media marketing and search engine optimization. It helps companies to drive in new prospects, new leads, to establish their own credibility in their respective industries and stay top in the minds with existing and potential clients. Social media holds and will continue to increase their dominant…