Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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Social Weddings.

By Marketme | 7th March 2014

The world of social media is helping businesses of all shapes & sizes interact, engage & sell to new customers. But what if those customers are getting married? How easy is it with social media & apps to enhance your traditional wedding or step away from tradition & do something that little bit different? From…

Good news – #Vine now banning Sexual Content video clips!

By Marketme | 7th March 2014

Vine, the video sharing platform of Twitter has now dealt with the increasing amount of porn movie clips / sexually explicit content from being uploaded to it’s portal with immediate effect. This can only be a good move from Vine which offers users the chance via it’s app, to upload mini video clips of seven…

Why credibility is key.

By Marketme | 7th March 2014

There’s an interesting article in today’s Daily Telegraph in response to UK Prime Minister David Cameron tweeting (or rather, having an aide tweet) a picture of him on the telephone. The picture has been widely mocked, leading Iain Martin, the paper’s political commentator, to question whether the Prime Minister wouldn’t be better off just leaving social…

How to handle criticism on social media sites.

By Marketme | 6th March 2014

Many organisations are fearful of receiving negative comments on sites such as Twitter and Facebook. Rachel Knight, who advises clients on social media at Kent PR agency Maxim, provides tips on how to handle criticism online. A New Year’s Eve party at the London Film Museum where you can enjoy a red carpet entrance, a…

Now You Can Publish on LinkedIn

By Marketme | 5th March 2014

Recently, the signs have been pointing to LinkedIn to become a content site and formidable media contender, in addition to being the place professionals go to connect. This is good news for the smaller or lesser known business people in the community, because LinkedIn has just opened up something exciting toward that end: publishing. Limited…

Time people spend on Twitter averages 170 minutes per month!

By Marketme | 5th March 2014

According to a new infographic from Dashburst, people spend an average of 170 minutes per month on Twitter alone! Another study released this summer from Experian found Americans spend, on average, 16 minutes of every hour on social networking sites. It is very easy to spend much of your spare (and working) time on social media platforms as…

Connect Offline And Social With New Technology

By Marketme | 4th March 2014

A lot has been written about justifying your social media efforts, with a lot of questions being posed such as: Does social really provide return on investment? How can you relate social to your business offline? How can you leverage your social presence in the best way? These questions are often debated, however there is…

Top tips for using #LinkedIn for your business.

By Marketme | 3rd March 2014

This post, part of our series of ‘top tips’ posts, looks at LinkedIn and our five top tips for using it for the benefit of your business.  Have a read and let us know if you have tried any of our tips and how they worked out. Industry-related content LinkedIn revolves around professionals and their work.  People…