Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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Marrying Social Media to traditional Market Research.

By Marketme | 17th March 2014

The advent of social media has thrown plethora of opportunities for marketers to uncover insights about consumers and their discussions surrounding brands, company or on any topics. Traditionally, marketers were relying on conventional research methods to obtain or gather data about consumers or on any topic. Questionnaires, surveys, interviews, focus group and other approaches were…

Social media is great. In moderation

By Marketme | 16th March 2014

I’m a big fan of social media. It’s a great way to keep in touch with friends, to follow events and, as a marketer, to help my clients engage with their target audience. But like any new technology, it’s been overhyped. In the 1950s it was widely assumed that we would all be driving atomic…

Learning and Understanding Social Media.

By Marketme | 15th March 2014

I’m writing this blog entry having spent the day at the York Railway Museum attending a S.E.O. (Search Engine Optimization) workshop and training course. In today’s fast pace of life, business owners need to try and be one step ahead of the competition. In the past, customers dug out the old yellow pages, thumbed the…

business networking in 2022

Events and Social Shares: How They Go Hand in Hand.

By Marketme | 14th March 2014

Like many businesses, you are probably wondering how to get more of the wonderful social shares and interactions that other companies in your sector boast about. Sometimes it feels as though there is a secret formula that only a handful of people are privy to. This isn’t really the case, but a lot of hard…

Make social media work for your brand.

By Marketme | 14th March 2014

Do you need 5 basic tips to make social media work for you? Recently I spoke to small groups of entrepreneurs over two days bout SEO and how to make social media work. We were at the Business Start Up Show at Olympia, London and it was then I realised how much needs to be learned. This is…

Share on Twitter – how to do it.

By Marketme | 14th March 2014

Sharing is an essential part of the social media experience. We all know that self promotion is not the way to win friends and influence people on twitter. No one wants to see endless texts saying: ‘Read my book, it’s great’ Why would that ever encourage anyone to take action? Yet tweeters persist. How to…

Greater engagement on Twitter in 5 ways.

By Marketme | 14th March 2014

1. Social listening will change your twitter world. Today someone tweeted: Haven’t blatantly promoted my book for a while so here is the link.’ Consider this, would you click that link? How do you feel about a tweet such as this? Will it lead to greater engagement for that author? To directly promote we suggest…

10 Potentially Damaging Twitter Traps.

By Marketme | 14th March 2014

Twitter is a great place to connect with a wider audience and get the word out about your company. Like the other social networks, there is a right way and a wrong way to go about your business. Watch out for Twitter Traps ! When you find yourself talking to a potential crowd of thousands,…

Find the right customers on social media.

By Marketme | 14th March 2014

Can you find the right customers on social media? Anyone taking the reins of a company will often do little in the first few weeks but just watch and evaluate. It’s worth asking questions, finding out how people do their job, how they feel and what their suggestions are for improvement. Using corporate knowledge can…

Targeting social media leads.

By Marketme | 14th March 2014

I have a list of target customers, what’s next? If you are spending time profiling your customers on social media, getting to understand what they are looking for that’s great.  It almost goes without saying that you need to look at your product, brand or service through their eyes after you have gone about targeting…