Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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3 Methods Businesses Use to Protect Their Online Reputation

By Marketme | 19th July 2022

It’s no secret that business reputation is key to success. A single negative review can ruin a business’ online presence and cost them customers and money. However, there are several methods businesses can use to protect their online reputation and keep their hard-earned good name intact. As a business, it is important to have a…

The Ultimate Guide to Opening a Restaurant

By Marketme | 14th July 2022
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Opening a restaurant can be an extremely rewarding experience, but it is also a lot of work. There are many things to consider before opening your doors, from the type of food you will serve to the style of your restaurant and what marketing strategy you are going to implement. In order to help make…

How Closely Should Your Business Monitor the Competition?

By Marketme | 12th July 2022

While most businesses thrive on the idea of creating their own company message and following their own ideals, the reality is that most companies will eventually have to listen to the consumer and try to arrange their business in a way that appeals to their audience. Eventually, you and your competitors will be doing the…

3 Steps to Creating an Effective Blog Headline

By Marketme | 7th July 2022

You don’t have to be a professional copywriter to know that a punchy, compelling blog post headline is key. Without one, it doesn’t matter how groundbreaking the rest of your content is, the reader is unlikely to engage. That’s why you need to make sure that the headline you go with is expertly selected! In…

4 Things to do After a Cancelled Flight in the UK

By Marketme | 6th July 2022

After your flight has been cancelled, what next? Flight cancellation is not something most people look forward to, especially if they were not informed beforehand. This has become a common occurrence in the UK and it constantly causes great inconvenience to the passengers. However, while you might not be able to do anything about flights…

How To Protect Your Product Design

By Marketme | 29th June 2022

William Miles www.briffa.com When you innovate and create new designs it is essential that you protect your ideas. Protecting your intellectual property (IP) helps you stop competitors and copycats from stealing your designs. When should you protect your products? Sometimes when we have designed an amazing product after spending years of development and when we…

How to Prevent Bugs in Your Software Development Process

By Marketme | 22nd June 2022

The software development process can be full of surprises. Sometimes those surprises are pleasant, like when a long line of code works perfectly first-time. However, more often than not, they’re unpleasant, like when you find out that your code is full of bugs. Fortunately, there are a few things you can do to prevent bugs…

QR codes on TV Ads: The next best thing?

By Marketme | 21st June 2022

If you want your TV adverts to be engaging to your audience, QR codes could be the way to go. With the advent of new technologies giving companies new ways to reach customers, it can often feel like traditional TV advertising is no longer as relevant as it used to be. However, using QR codes…

How To Achieve Your Trade Show Goals In 2022

By Marketme | 16th June 2022

Trade shows are always effective for creating more immense opportunities and promoting your product or services. Over the years, they have proven to be an effective marketing tool. However, although every trade show comes with new prospects and opportunities, it can be pretty challenging to meet a trade show goal. Although they can be costly…