Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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What Do You Need In Order To Start An Online Business?

By Marketme | 7th January 2022

Have you been thinking about starting an online business? If the answer is yes, then there are certain things that you need to know about this before you commit. It’s not going to be a smooth and easy road, so if this is what you are hoping for then it’s just not the right thing…

It’s about time: how long should your online event be?

By Marketme | 5th January 2022

Online events and webinars have grown in popularity over recent years, and the events of the Covid-19 pandemic since 2020 have shown that a great deal may be accomplished without face-to-face events and meetings among businesses and their employees or consumers. As well as deciding which online webinar platform to use or when to host…

What are the benefits of financial accounts to a business?

By Marketme | 28th December 2021

Financial accounting is a set of processes that includes recording, summarising, and reporting a company’s financial transactions due to business operations over a specific period. • A corporation’s accounting system includes financial accounts. Accounting is a popular tool used by businesses to manage and track their finances. Small businesses frequently need to keep score because…

How To Expand Your Customer Base In 2022

By Marketme | 21st December 2021

In order for your business to grow, your customer base must grow too. That doesn’t mean that customer retention isn’t important, but it often isn’t enough for those who want their business to stick around for the next ten years as opposed to fading into obscurity. Furthermore, finding new ways to grow your customer base…

Shared Ownership: Pros and Cons

By Marketme | 14th December 2021

If you are a first-time buyer, it might be especially difficult for you to buy a property. Although Shared Ownership could be that helping hand for those who are unable to afford a home on their own, it’s not suitable for everyone. As always before making an important decision, we suggest weighing up all the…

Mash Your Way To Perfection With Masha

By Oliver Walkey | 13th December 2021
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Have we just found the perfect machine to create the lightest, fluffiest, meringues, batters, cake mix and whipped cream ever? Let’s find out… The Masha is one of those kitchen items which you don’t always have on your necessary to get kitchen bucket list, but it’s one that often makes its way onto the would…

Technology Keeps Businesses Safe Online and Offline

By Marketme | 10th December 2021

By the end of the year, cybercrime will cost the world $6 trillion, and the figure will reach $10.5 trillion by 2025. In 2020, over 40% of the C-suite entrepreneurs who reported a data breach stated that human error was the second major cause. The first cause was sabotage or deliberate theft by external parties.…

NIO Cocktails

By Oliver Walkey | 7th December 2021
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Ready-made cocktails in a simple to use small cardboard box, NIO Cocktails may have perfected the simple to enjoy cocktails, but at what price? NIO Cocktails have made a vast selection of cocktails including the Cosmopolitan, Daiquiri, Mai Tai and this Gin Proved one, plus many more well-known favourites, this one was expertly crafted in…

Wilfred’s – Reinventing The Spritz

By Marketme | 7th December 2021
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Spritz is an Italian wine-based cocktail, commonly served as an aperitif in Northeast Italy, but over the years, people have sought to reinvent the spritz, even making it alcohol free, Wildfred’s is one of those stories of a man wanting to make a positive change to the industry. Chris Wilfred Hughes, the founder of Wilfred’s…

Do I need a personal assistant?

By Marketme | 3rd December 2021

The idea of having a personal assistant might seem like a luxury for the ultra-high-flying businessmen among us, who don’t have the time to deal with the common folk – perhaps because they’re buying a yacht or firing Janine from finance as a warning to the others. But here’s the truth: Personal assistants aren’t for…

The Pale Fox Prosecco

By Oliver Walkey | 30th November 2021
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The Pale Fox Prosecco brand was created by two English men on a late summer’s afternoon in 2018, in a forgotten corner of northern Italy, where the Venetian coastal plain rises to form the first foothills of the Alps, lies the Valle delle Volpi or Valley of the Foxes. Located in the exclusive Superiore DOCG…