Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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Bake Off From Home

By Oliver Walkey | 2nd February 2022
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Many love watching The Great British Bake Off on TV and I’m sure it’s inspired many to learn how to bake and with a selection of different recipes and baking equipment, it’s hard not to want to spend some time in the kitchen baking with equipment like this. Every month they can send you a…

Tasty Good4U Salad Toppers

By Oliver Walkey | 1st February 2022
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Looking for a different way to spruce up your lunchtime salads, bored of the same old flavours, add a sprinkling of Garlic and Chili, Super Sprouts or some Lentil Sprout Mix. Good4U is a family run business in Sligo, on Ireland’s Wild Atlantic Way, they use 100% natural ingredients, taking inspiration from the natural beauty…

Wild and Game – Valentines Tea Box

By Oliver Walkey | 1st February 2022
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The Day of Love is just around the bend, and with it, the time for preparation is closing, so delay no longer, the perfect Valentine’s Tea Box, filled with Wild Game twists on all your favourtie afternoon tea snacks is available for only £39.99 from Wild and Game. Including Sauage Rolls, Pork Pies, Salami and…

Dima’s Vodka – The Ukrainian Way

By Oliver Walkey | 1st February 2022
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Dima’s Vodka is a fairly new creation, it was launched at the beginning of the pandemic, already showing that they can embrace the hardest of times, it was created by Ukrainian-born Dima Deinega to challenge consumer stereotypes of Vodka, as clearly seen by the outstanding bottle design, this is a Premium Vodka, in fact, it…

Which Industries Require The ISO 9001 Certification?

By Marketme | 31st January 2022

Ensure your business meets the highest standards of quality assurance While there is currently no legal requirement to receive accreditation from the International Organization for Standardization (ISO), there are many sectors where businesses are expected to do so. Despite the ISO 9001 Certification not being mandatory on a national level, the most lucrative tenders offered…

Chocolate For The Chocolate Lovers

By Oliver Walkey | 27th January 2022
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Britain’s Greatest Little Chocolate company, Montezuma’s was founded in 2000 by Helen and Simon Pattinson after they discovered their taste and passion for chocolate in South America, this trip they took changed their lives forever, becasue when they got back to the UK they now had a dream to create extraordinary British chocolate that boasted…

6 Surprising Things Your Employees Want In The Office

By Marketme | 25th January 2022

With the “great resignation” in full swing, employers are having to get creative on the subject of staff retention. Holding onto people is becoming much more difficult following the shift in consciousness that took place during the COVID-19 lockdowns. Employees are wondering whether it is really worth their time working hard in jobs they don’t…

25 years of supporting UK businesses

By Marketme | 17th January 2022

BNI’s (Business Network International) sole aim is to help businesses and individuals grow, and at no time during its 25 years in the UK and Ireland has this been more important. The COVID pandemic has meant a rollercoaster of furlough, cash flow issues, and in some cases forced closure for periods of time. All business…

5 Marketing Trends to Adopt in 2022

By Marketme | 13th January 2022

Everything is likely to change in 2022 when it comes to marketing. Today, marketing has become a lot more than just ads or promotional aids that are given out as a gimmick. Marketing, especially digital marketing, is an integral part of our lives. Technology is shaping the way we interact with brands. With 21 billion…

Engaging Ways to Boost Your In-Store Experience

By Marketme | 11th January 2022

When you own a brick-and-mortar store, it’s essential to provide a good customer experience. There’s very little that customers can’t do online now, so they expect an in-store visit to provide them with something unique and beneficial that they can’t get online. You need to think about the reasons your customer would come into your…