Top Tips for Integrating your Digital Marketing
By Natalie Howells, SpiderGroup https://www.spidergroup.com/ There have never been so many ways to engage with your audience, and the vast majority of these are now online. With a cross-platform audience, chances are you need to be both fluent and confident in content, email, and social media to reach your audience effectively. The marketing channels you…
Going Green: 3 Tips for a More Eco-Friendly Office
Thanks to a global shift in attitude as well as changes in legislation regarding sustainability, many UK business owners are being forced to re-evaluate the impact their business has on global greenhouse emissions in order to help the country meet the government’s ambitious new emissions target that aims for a reduction of 68% by the…
How Outsourcing Has Helped Businesses During the Pandemic
It’s not an underestimation to say that the COVID-19 pandemic has impacted every single industry around the world. Naturally, many businesses have had to fly by the seat of their pants to recover from the brink of disaster. But there have been many valuable lessons businesses have had to learn as a result. Arguably, outsourcing…
5 Ways to Fund Your Startup Business
A startup usually begins life as a passionate idea or a way to solve a common problem. The next step is the business model. After you have these things you should be ready to try for funding, but what are the best ways to fund your startup business and how can you access funding? In…
Best Tools to Protect Your Online Privacy
Online privacy is becoming a major threat by the day, and no one is going to offer the solution to you. You need to have some privacy tools in your arsenal to keep your data protected. Below are the nine best tools to protect your online privacy and make sure that cybercriminals don’t get anywhere…
Disaster Recovery (DR) Is A Vital Step For Businesses
Disaster recovery (DR) is a process of restoring lost data, applications, and systems after a profound data loss event such as a natural disaster, deliberate data breach, or employee negligence. In line with the aforementioned, privacy has become one of the issues that usually concern us most and the loss of data in a company…
What Can We Learn From Online Casinos’ Use of Web Layout and Usability?
For modern businesses, it’s not only beneficial to have a strong online presence but essential to your continuing success. With statistics showing that around one-fifth of all retail sales are made over the internet, companies that fail to capitalise do themselves out of an awful lot of custom. So how do you strengthen your brand…
A Guide to Keeping Cross-Contamination to a Minimum
In the food and beverage industry, it is incredibly important that all companies work to keep their cross-contamination to a minimum. There is always the chance that a product could cause a severe allergic reaction that would have serious consequences for the business. Here is a guide to help keep cross-contamination to a minimum in…
The Perks Of A Tactical Rebrand
If it’s never too late to change your personal identity, then it’s never too late to change your brand identity either! Rebranding can come with a lot of amazing perks, from helping you ease better into your desired market to even just reigniting your passion for your business. Of course, there are also numerous perks…
4 Ways to Make Your Business More Appealing to Customers
Owning a successful business involves dealing with numerous things. However, one of the most important aspects is to continually remain appealing to your employees, your customers, investors, and the community around you. No matter how good the product or service you are offering, unless your business is appealing, stands out from the competition, and you…
3 Great Marketing Strategies for Independent Acts
A lot of artists decide to go the independent route these days, and there has never been a better time in the history of the music industry when it was easier to do so. Easier doesn’t mean easy, however, and for every independent artist that breaks through, thousands fail. While building a fanbase in a…
How To Make Your Company Go Viral
Going viral is rarely something you can wholly plan for, as there’s always an element of luck at work to some degree. However, there are certainly a few things you can do that better your chances of getting your firm’s name well and truly out there. That said, it’s a process centred around building a…