Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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Top Tips for Disrupting Your Industry; Using disruption innovation theory to develop your business

By Marketme | 24th February 2021

By Tom Moore iAM Learning ‘Disruption’ describes a process whereby a smaller company with fewer resources can successfully challenge established incumbent businesses. The term ‘disruption’ was defined and first analyzed by the American scholar Clayton M. Christensen and his collaborators beginning in 1995, and has been called the most influential business idea of the early…

What is the Best Time for Company Formation in Hong Kong?

By Marketme | 23rd February 2021

Take a close look at some of the most respected multinationals, and you will note one thing in common – they probably have a huge presence in Hong Kong. From MacDonald’s to Google, Hong Kong is an important part of their success journey. So, you too should not shy from taking your business to Hong…

Podcasting Lessons You Should Learn From The Best

By Marketme | 12th February 2021

Podcasting has become a very saturated market over the last couple of years. It seems like anybody and everybody has a podcast these days, and the industry looks set to keep on growing. This can be good and bad for podcasters – it’s good because more interest means more potential listeners of your pod. It’s…

Why No Edinburgh Business Is An Island

By Marketme | 5th February 2021

Edinburgh is brilliant for business, regularly providing incredible opportunities for workers across a smattering of sectors. No Edinburgh business is island. Plenty of support is available, and a culture of excellence is forever vibrant. There’s success on every street corner, backed by a confident consumer market that’s raring to trade at almost any time. Speaking…

Learn More With Open Learn

By Oliver Walkey | 3rd February 2021

We’ve all had a lot of time in recent months to do the things we love, be with the ones we love, and had the opotunity to learn something new, Open Learn University is a online University where you get to pick the lessions you want to attend for completly free. You have a lot…

10 Great Bubbly Cocktails

By Oliver Walkey | 2nd February 2021

Everyone loves to enjoy some bubbles in their lives, here are 10 fantastic cocktails to enjoy over the weekend. 1. The 13 Best Gin and Prosecco Cocktails for Every Occasion If you love Prosecco and you love Gin then check out 13 different recipes here: https://www.theginkin.com/2019/05/21/the-10-best-gin-prosecco-cocktails-for-every-occasion/ 2. English Fizz Cocktails to Celebrate Winnie the Pooh…

7 Points to Note for the Future of Email Marketing

By Marketme | 25th January 2021

The future of email marketing Automation will evolve the email marketing landscape. The future trends and automation tactics will help your business to succeed in 2021 and beyond. Some of the individual tools and technological innovation look interesting, and these impressive strategies will uncover the underlying patterns of how marketing organizations are changing in the…

What Makes a Personal Bank Account Premium in 2021?

By Marketme | 25th January 2021

As the technological revolution gets more deeply ingrained into the financial sectors, the characteristics of a premium personal bank account are evolving at a rapid pace. It’s been quite a while since the technological advancement started to change the ways we conduct our banking needs. Even before the work-from-home reality, banking sectors was shifting towards…

5 Gaming News Stories

By Oliver Walkey | 24th January 2021

1. Hogwarts Legacy has been delayed To 2022 after the dev’s say they need more time. 2. Resident Evil Village will release in May and will come with RE: Verse multiplayer game. 3. Resident Evil: Village Maiden Demo is available on PS5 right now. You play as an unnamed maiden trying to escape the dungeon.…

What Is Google’s Passage-Based Indexing and How Does It Help SEO?

By Marketme | 22nd January 2021

Google’s search engine has evolved tremendously over the years. With regular updates and improvements in algorithms, it has set new benchmarks for other search platforms out there. Clearly, it is now the most popular search engine globally. Recently, Google announced its latest update, which is set to improve seven percent of all search queries. This…

3 Tips to Protect Your Small Business from Legal Trouble

By Marketme | 20th January 2021

When you start a business, the last thing on your mind is probably dealing with legal issues like getting sued. Unfortunately, it happens for a variety of reasons, leaving many small businesses nearly bankrupt and unable to continue. In fact, up to 53% of small businesses get sued at some point. So, what can you…