The True Cost of Unused Software in Business.

28th April 2015

Anyone who has a business knows and understands the costs that come with it, so why are so many businesses spending money on software that is hardly or never used? The below infographic shows just how much unused software is costing businesses across the UK and US. Provided by 1E

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SME Marketing Tips 2014

10th September 2014

If you have a start-up or a small business, you will know that marketing is essential for increasing awareness of your brand, generating income and ensuring continued success. After all, it doesn’t matter how great your company is, if people aren’t aware of it. With marketing being essential for a company’s success, it is important…

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Social Media & Business [INFOGRAPHIC]

18th August 2014

Social media has taken over, if you aren’t on a social media network yourself then you most certainly will know someone else who is. Social media platforms aren’t just used to keep up to date with what your friends and family are up to, it’s also used for marketing and scoping out the competition. Twitter,…

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5 things you should be doing on LinkedIn

3rd July 2014

There’s a myth that people become active on LinkedIn only if they’re looking for a new job but this isn’t the case. LinkedIn is a powerful platform used to showcase your professional skills, work experiences and connect with colleagues, groups and organisations. I believe you should be making the most out of it! If you’re…

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When Facebook is gone in 5 years time are you going to be ready?

22nd May 2014

The general consensus is that Facebook is still playing a crucial role within social media marketing but as it loses it’s “cool factor” that made it so popular in the first place will the audience engagement go down and never recover?  This is one of the most hotly debated topics in social media at the…

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NHS and Social Media – Is it all down to the strategy?

10th May 2014

For the last couple of weeks both myself and Ash have been heavily involved in debates regarding the NHS and Social Media. We first got involved because the people were asking for solutions and we wanted to discuss that with them. The NHS is a mine field of bureaucracy and levels of management. The NHS…

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Social Media for Business – 5 Kick-Start Strategies

26th April 2014

Social media is all the rage these days, and unless you have been living in a cave you will know how important it is to socialize with your customers using networking sites. But in case you have missed the hype, here is a list of reasons why social media is important for business: Increased exposure…

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Social Media: Uniting Local Businesses.

15th April 2014

Social Media: Uniting Local Businesses At Polar we love working with local businesses, to help them create a brand image to boost sales and beat competitors. Your brand image is incredibly important to how your company is perceived and Social Media has now become the best way to get that image seen. Based in Great Baddow, in Chelmsford,…

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Facebook for B2C: Plan your attack!

24th March 2014

There’s a lot of negative press when it comes to using Facebook for business. In this post, I’ll be looking at both Facebook fan pages, also known as business pages and personal profiles. Personal accounts and fan pages can be incredibly useful for relationship marketing and networking, but both require a completely different approach. As…

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How Your Company Should Be Utilising Social Media to Interact with Customers

21st February 2014

Companies who hadn’t embraced the internet were left behind a long time ago – at the very least, a company website is now a must. Now, it’s likely those who aren’t using social media platforms such as Facebook and Twitter are going to follow the relics who refuse to move with the times. Social media…

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The Power of Social Media working wonders for Trophy & Engraving Company.

15th February 2014

  The power of Social Media working wonders for businesses was evident in a order we had recently. We don’t just send our products to near by sports clubs and businesses, we have now ventured further afield into new territory. Social Media has played a huge part in this. The Romanian Curling Federation are now customers…

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Instagram: How to use it to maximize your business efforts?

9th January 2014

Instagram is a great social network. I think everyone will agree. But it’s good only to make some selfie’s and show up with your private life?  Many people could think so, but it’s not true. Lot of people using Instagram only for private purposes and Pinterest for business efforts. I agree that Pinterest is more…

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