Marketme

Every so often, you’ll need to come up with ideas to introduce your brand to new markets. Perhaps you want to stop marketing to a particular niche and, instead, aim your sights at a more valuable type of customer. There are many ways to achieve that goal, with one being rebranding.   In a nutshell,…

Technology has changed the way we do business – everything from creating the paperless office to building social networks and as technology changes so should the enterprising business be ready to follow in order to maximise its global opportunities. IT policy and strategy should be part of your company’s foundations but what about where you…

Employees are considered very valuable assets in any business. They essentially help us run our businesses to a point that even if we’re absent from the office, they’ll usually know what to do and how to operate it without you. Unfortunately, there are times when you have to put your foot down and question their…

Every employer has done it. They’ve hired someone that they think they can trust – someone who interviewed well and seemed to have all the right qualities – only to realise later that they were way off. Sometimes the employee was a bad egg all along. Other times, the fault may lie with you. Whatever…

Not all clients are equal, some have the potential to take your company to the next level on the market. For instance, they might be able to offer your company a long-term contract that will bring profits to your business for years to come. Or, they could have a network of other clients who will…