Business

If you are thinking of setting up a profitable tour business in Greece, it is clear that you are looking to lean in the tourism sector and that is why I tell you that you are about to focus on one of the sectors that currently has high productivity worldwide, as more and more people…

Marketing has always been about understanding your customer. But what makes customer-centricity different is the way in which you develop a strategy that embraces one-on-one individuality. Instead of the focus being on the product, the strategy is realigned to how that product satisfies customer needs, uses and value. In other words, this approach puts the onus…

Keeping customers happy is essential, but your employees are just as important. Keeping them happy is one of the smartest things you can do if you want a workplace that runs smoothly, has a great atmosphere, and more. Read on for some quick tips: Arrange Team Building Team building will help your team to work…

Thomas Cook, HMV, Flybe, Debenhams, Mothercare; these are just some of the recent, high profile victims of insolvency, or more informally, ‘going bust’. It’s rarely good news when a company closes, not just for its loyal customers, but also the staff that lose their jobs, and possibly more as a result. Those affected, and potentially…

When you are looking to sell products online it is important to find the right balance between a tempting deal for your customers and the profit you need to make as a merchant. Choosing the right price for your products is therefore essential, although this can prove difficult to get right at first. Trial and…

It’s little wonder that so many stories and anecdotes feature the office water-cooler. At some time or another, practically anyone on your company’s premises needs a drink of water – it’s one of life’s essentials. It’s not only the place where office gossip is shared but also a focus for bright ideas and the development…

In today’s connected corporate market, companies need to not only have a strong online presence, but also keep maintaining and enhancing it to ensure it remains visible and relevant. One key factor that affects any website’s visibility is its search engine ranking. This has an impact on any firm’s position when someone searches for the…

If you’re planning on taking your brand to a trade show, then the good news is that you don’t have to get the biggest or the flashiest stand to make your brand stand out, gain new custom, and overall get great results from the day. All you need to do is make sure that you…

Every business today needs to have a website if they want to be taken seriously. Unfortunately, lots of businesses are still not using their websites to their full potential. Below are four vital components for any business website that wants to offer real value to users. A Reliable Web Host If you have an unreliable…

Competition is a huge part of business. Without it, you may not be able to provide the service you could, and you have no real reason to try and push things to that next level. Competition is healthy at the end of the day, but if you feel as though you are falling behind then…

Did you know that just 9% of digital ads are viewed for over a second? That’s one of the eye-opening revelations of research by Lumen, which also found that, in contrast, 40% of print ads are seen for the same length of time, as Marketing Week reports. Who said print is dead? This leaves the…

No one wants to think about the worst happening and that’s true in your professional as well as your personal life. But when it does, you may not have the option to change the circumstances but you can take control over how you react to them. In this article we’re taking a look at making…