Content Marketing

If you own a modern business, there’s every chance that you’ve heard of digital marketing techniques such as search engine optimization, social media marketing, and content marketing, even if you don’t really have in-depth understanding of how they work. In recent years, as we have become increasingly reliant on the Internet, online marketing has catapulted…

No matter how big or small your business, there are challenges when it comes to promoting and marketing your brand. KissMetrics noted from a recent report into the Return on Investment (ROI) in digital marketing, that lack of budget was stifling innovation. A smaller budget doesn’t mean that you cannot sell or promote your business…

Influencer marketing has become extremely popular in recent years and is definitely one of the most effective ways to grow your brands awareness and benefit sales massively. This infographic has been bought to you by Red Pill and helps you discover the tips and techniques that’ll ensure you get the most out of your influencer…

The Internet has the merit of being a reliable source of information, but also a seemingly endless supply of entertainment. People go online on a daily basis to learn more about what happens around them, but also to have fun in the most convenient way possible. Few are willing to go through a wall of…

There could be a million different reasons for a failing online marketing campaign. Every business is different, of course, and anything from incorrect market research through to poor messaging could be to blame. But some common themes crop up consistently amongst new online businesses which could be the reason why your digital marketing message isn’t…

There’s no way to ensure that your blog (whether brand new or one that has been going for a while) will have massive success no matter what. But there are practical tips you can employ that, if followed, will give you a higher chance at getting and/or maintaining a successful blog. So, without further ado,…

Google, like any successful business, never sits still. As I write this, projects are in the works which will help the world’s favourite search engine give its users what they want in more reliable and efficient ways. This means that it’s more important than ever for entrepreneurs to be clued up on good SEO practices.…

Want to mount a successful marketing campaign but need results quickly? Colour Graphics show you how. Before We Begin… Irrespective of budget, product or business, successful marketing campaigns follow similar paths. Six months is not a large chunk of time to plan, create and execute a marketing campaign but it can be done. When time…

Content is king, or so we’ve always been told. We’re led to believe that customers have an attention span of zero – stop entertaining them and they’ll find another business that does in the click of a button. So the response is content, content and more content. Blogs, social media, whitepapers, infographics, videos – whatever…

So, you’ve created a fantastic website packed with interesting content, cutting-edge animation and professional standard videos? That’s a great first step, but how are you going to keep people coming back to your site time and time again? The answer to this question for many people is with a blog. All the best websites from…