Marketing

Marketing is something people need to practice to become good at. It’s a skill that’s often in short supply in this day and age, as we still like to subscribe to the old generation of face to face contact and absolutely no means to contact someone in milliseconds. However, when it comes to marketing in…

A strong focus on digital marking is becoming more necessary every year, and 2018 is no exception. Connecting with your audience and target market online can increase publicity and lead to sales, but only if done right. Businesses must carefully analyse which digital marketing strategies are in alignment with their brand and will yield the…

Recent developments in technology have resulted in the majority of people owning some sort of smartphone. Generally, we focus on how these improvements and high-tech pieces of technology can help to improve our personal lives. We can communicate with our loved ones more easily. We can access up-to-date news at any given time of the…

As technology becomes more essential in our daily lives, almost everyone is turning to the digital world for information and personal interactions. Each day, magazines are folding, and newspapers are increasingly becoming online publications. These changes have significantly affected the marketing industry. Many businesses struggle with deciding whether to continue conducting their marketing activities the…

Web hosting allows business owners a platform for their businesses to thrive, grow and expand in the virtual marketplace. It allows you to create a static online presence for which you can generate traffic, establish a brand and effectively communicate with today’s online users. Unlike VPS and reseller hosting, web hosting is often considered the most…

A kitchen isn’t just a place to prepare your meals. It’s indeed much more than that as you spend a substantial part of your time at home in the kitchen. If you haven’t realised it yet, we advise you to check your everyday schedule that will potentially give you a concrete idea here. So goes…

So, your company has got legions of loyal fans and customers. Do you ever wish that you could utilize all of this people power to spread the word about your business and products far and wide? Well, these days you can do just that! You just need to start your very own brand ambassador program.…

Every day your small business comes under threat from an increasingly sophisticated array of phishing scams. Here are 4 steps you can take to protect yourself. The number of phishing scams designed to fleece you, your small business and your customers is on the rise again. In fact, 156 million phishing emails are sent every…

Your company’s website is one of the most important things to get right. This is the first impression most people will get of your business, it’s the very thing that could persuade them to make an order with you or put them off completely. The better your website is, the more sales and traffic you’re…

On the one hand we have a world where we can access data to provide analysis, insight and evaluation. On the other, there is still stuff that lies beyond the pale of measuring. In a VUCA world of volatility, uncertainty, complexity and ambiguity there is simply stuff that no one can properly analyse or measure.…