Marketing

When you run an online shop, you could sort of be forgiven for thinking that customer service isn’t exactly a priority, but you’d be dead wrong! Sure, your customers won’t actually be interacting face to face, or even over the phone in most cases, with your customer service team, but that doesn’t mean that they…

If you own a small business, you need to use internet marketing. Growing a business online is so important as it helps you gain so much visibility in the modern world. Keeping that in mind, here are the four cornerstones of internet marketing for small businesses. Read them, take the info on board, then apply…

It’s almost impossible for any business to thrive without a good website. Even if you don’t sell products or services online, having an online presence is often one of the best ways to attract your target audience. Everyone has smart phones and they Google everything from where they should eat and which shops to visit,…

Creating your own website can be rewarding, but it can also be difficult, especially with security becoming a primary concern amongst online bloggers and entrepreneurs. While online publishing software and content management systems (CMS) like WordPress make it easier for both experts and novices to operate a website, users can still run into configuration and security issues…

You’re on a blog about digital marketing, so it’s likely that you’ve heard of SEO at some point. But it may not be something you’re completely sold on. To some people, ‘SEO’ just sounds like another buzzword; another item in the long lists that articles, motivational speakers, and business advisors often throw at budding entrepreneurs,…

A business can succeed or fail based on the strength of the marketing, but you may be unsure as to how to go about it. Effective marketing is more than advertising and having a flashy website. There is a lot for you to consider. So, to help you navigate the world of marketing, follow the…

According to some commentators, 3D printing could be the most important technological development in manufacturing history. With media stories ranging from their use in creating everything from human organs to firearms, it is easy to see that the possibilities are almost endless. But the potential applications of the technology also extend into other aspects of…

Any business needs to keep up with the times, and in this technological age, having your own website is a necessity that business owners cannot go without. No matter what the size of the company you own, be you the head of a large business with many employees, or a small business owner operating from…

It’s all good and well deciding to dedicate a portion of your budget toward marketing your business, but marketing isn’t just one of those things that you throw money at and wait for the return dollars to flood in. You need to have a strategy in place if you don’t want your money to be…

Email marketing isn’t exactly the most popular marketing tactic anymore, but does that mean it’s dead? The truth is, email marketing is still very much alive. It’s just becoming harder for people to do well! When you take into account that the average person has an attention span of 8 seconds, it’s clear that your…