Social Media
5 Reasons to Hop onto the Twitter Train If You Haven’t Already.
Since its arrival in 2006, Twitter has taken the social network space by storm, cutting it up into bite sized pieces of information for us all too quickly digest. With more than 500 million registered accounts and 1.6 billion search queries per day, it’s fair to say that Twitter is popular. With the likes of…
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How Social Media Could Help Make A Difference In Developing Countries
Social Media has changed the way we do just about everything. At one time, it might have just encompassed the platforms which teenagers worldwide used to keep in contact with the people they saw in school all day anyway, but it is now obviously hugely influential and is revolutionising the way we do business. But what…
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Is Content Curation Killing Social Media Marketing?
This is a subject that has been getting more of a focus over the last few months. As with any form of Social Strategy there is a lot of debate on what you should be doing and how much you should be doing it. Content curation (in this context) is the act of finding the…
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Responsibility? The Social Buck Stops at the Company.
Responsibility. A simple, but incredibly important word. Corporate Responsibility, an even bigger word and a potential minefield for the uninitiated. Let me ask a question. As a company, would you happily turn to an individual, and give them complete carte blanche to spend your company money on whatever they wanted, without any form of sign…
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Using “Pages to Watch” in Your Facebook Insights.
Facebook certainly helps us keep up with others, thanks to status updates, photos and milestones marked on a virtual timeline. It might come as a surprise that this information extends far beyond personal relationships, though. In fact, businesses can use Facebook to see just how their competitors are doing, thanks to a feature called Pages…
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Brazil & Beyond: The World Cup On Social Media.
Over a year ago I travelled half way across the world and fell in love with a South American beauty called Brazil. This infectious land of sun, sea and samba is a holiday fling I will never forget. Every Monday morning I wish I was back on the beach in Rio sipping a caipirinha cocktail…
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5 Awesome Twitter tools for Event Managers
Twitter is great for events – it’s great for real time, simultaneous mass experiences – just like events. If you are thinking of using Twitter at your next event then there are a few tools that I think every event organiser should use to get the best results: 3 months before your event 1. Create…
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Shhh, Facebook is listening…
I can remember as a young kid, hiding under the covers of my bed and whispering into a walkie-talkie, so that my conversation could not be listened into by my parents. Quite what I was discussing that required such hushed tones I’m not sure, but I used to get up to all kinds of trouble…
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Creating a social media strategy for your business.
Have you thought about your social media marketing strategy? For some it may seem unusual to incorporate this into your marketing plans but it is pretty much the norm for many businesses and brands these days and you can’t ignore it. Social media marketing should be merged with your traditional marketing efforts. Here’s 5 tips…
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A Look At Facebook’s Edgerank Algorithm
If you know anything about internet marketing then you’ll already have an idea of the importance of social networking. These days most people who are online have a presence on social media, which means that it is one of the best tools that you can use in order to get the attention of your potential…
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If you’re using social media for your business you should be measuring it too.
As a digital marketer it’s important I am aware of all the conversations online, who my audience is and how best I can interact with them. There are lots of tools out there but it’s important you’re using the best ones for your business goals and objectives. Here’s 5 social media tools to…
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The spy who tweeted me.
It’s been hailed as one of the best debut tweets of all time, with over 250,000 retweets in a day. The CIA joined Twitter on 7 June with the very witty “we can neither confirm nor deny that this is our first tweet”. We can neither confirm nor deny that this is our first tweet.…
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