Social Media
Are your social media followers bored of your brand?
Social media marketing 101 dictates that every social media manager shouldn’t talk at their followers, but talk to them; we should try and build two-way relationships, rather than indulgent one way sell-a-thons. Marketing, we’re persistently told, has changed and our customers expect regular love and attention. In return, we get their loyalty (and their money).…
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Why you need to start valuing blogs when it comes to PR & 3 top social media PR tips.
Too many of us only value getting our picture in the paper when it comes to our PR activity – “wow I was on 5 News last week.” At the same time we tend to underrate the value of being featured on blogs or popular social media sites. Yet the reality is that the digital…
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Social Media infiltrating the film industry.
We all know that Social Media is everywhere, all the time, but I thought it would be fun to look at some of the key moments (including a couple of my favourite) where it has branched into Hollywood & the film industry in general. There have been some awesome social media campaigns when promoting films,…
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6 Reasons Your Fans Aren’t Responding to Your Facebook Posts
The first sign that things were changing on Facebook appeared a few weeks ago. There was a significant drop in reach for almost all of our clients. Reach is the metric provided in Facebook analytics that is supposed to show how much exposure a post receives. The drop happened on the same day immediately following…
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Snapchat: How Can Non-Profits Benefit from this New Social Media Platform
Looking back at 2013, there’s no doubt that non-profit organizations have matured in their ability to leverage social media to promote their causes. As we set forth in advancing our communication strategies for 2014, it’s time to look beyond the “holy trinity” of social media, Twitter, Facbook and Youtube. It’s time organizations begin pushing the…
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How to Double Your Pinterest Followers in Just 5 Minutes a Day
Pinterest is quickly becoming one of the most powerful social networks on the scene. Increasing your activity and knowing the tricks to get more Pinterest followers is important. If your product is targeted towards women then it is crucial to have an online presence on Pinterest. Pinterest is the now the 3rd most popular social network and…
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YouTube Tips: The Importance of Keeping Video Short.
The Importance of Keeping Video Short Video is one of the most popular search terms used by Google users today. It would appear that our appetite for video is insatiable. The internet is awash with video clips, films and other audio visual combinations. With the advent of video, streaming through a web browser, so many…
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Know your Hashtags
Hashtags are bigger this year than last year (& they were huge last year!) & with more & more businesses realising that the world of social media is worth getting involved with, now’s the time to get to know your hashtags. A very brief hashtag history: The first use of hashtag was from @chrismessina who…
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4 Sites that Will Improve your Social Media Knowledge.
One of my top three social media safety tips is “educate.” By educate I mean it is important you are educating yourselves about social media, because the more you know about the topic the better position you’ll be in to educate your children about it. The same goes for me – I need to keep my knowledge up-to-date so…
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Out with the Old, in with the New – the Role of Content Creators in the New Media
The media has been going through a difficult spell in the past few years, and many of those problems it has to be said, have been caused by those working in the industry; just look at the recent phone hacking scandal in the UK for one prime example. Another factor, meanwhile, has been the development…
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Twitter tools part2: Make Tweeting Easy.
Tweeting is easy. Now when you know how to know better your audience and manage followers, lets focus on tweeting. I’m not saying its not. But if you want to manage your brand profile or personal brand you want to make this properly. This will take your time. When you’re not social media marketer (name it as…
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Lost with Social Media?
Lost with Social Media? We all keep hearing how important it is these days to have our business promoted on Social Media, but the problem is that there are so many different social media platforms it seems easy to get lost! Now I don’t confess to being in any way a “social media wiz” but…
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