Social Media
Successful examples of social media marketing strategies
In just a decade, social media has quickly become one of the most valuable tools in the marketer’s arsenal. By using precise techniques to target specific audiences, businesses have gained an invaluable way to open up a two-way communication with their target markets. So with a few examples from online authors to casino gaming sites,…
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External & Internal Comms in a Social Media Landscape
Mark Knight is a Director at Four Broadgate the London PR agency, specialists in financial services public relations amongst many other services. Internal and external lines of communication are important functions in business, but what do they mean, how similar are they, and how has social media affected businesses’ approach to them? Internal and External…
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Estate Agents Guide to Social Media with 50 Top Tips.
Social Media: 50 Top Tips for Estate Agents by Christopher Walkey. Social media is an important topic within marketing these days and usually one that intrigues many businesses as to how to use the likes of Twitter, Instagram, Facebook, to name just a few, to help them build their brand awareness and ideally extra customers…
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4 key questions to sharpen your social media strategy in 2016.
With 2016 just around the corner, it’s time to freshen up your digital presence with a sharpened social media strategy. I’ve compiled these four simple questions, based on my own experience of advising and developing social media strategies for many businesses. Just by asking these you’ll already be on your way to creating a more effective, higher ROI,…
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Share your Instagram pics as native Twitter photos.
In this blog you will learn how to automatically post your Instagram masterpieces to your Twitter feed as opposed to just an Instagram link. As you’re probably aware Tweets with images get a much higher engagement rate for those Tweets without and so this is well worth adding to your Twitter marketing. So let’s show…
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Twitter Analytics.
So we all use Twitter right? We’re guessing so since you’re reading this blog.. If the answer is yes but you’re not too sure which was your most successful tweet or how many mentions you got last month then you are in luck! Twitter has some built in analytics for you and best of all…
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The future of trading lies in social media integration
When you’re dealing with market trading, social media may not be your first port of call. But maybe it’s time that changed. Social trading made possible with copyop, has been called the “new frontier” in the investment process. Social trading, essentially, is the use of social media to follow the trades of industry experts and…
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Great Marketing Strategies Used by Businesses
In years gone by marketing could be a complicated, time consuming and expensive affair for businesses. However, these days there is far more choice thanks to the availability of the Internet. Businesses now use everything from the power of social networks through to their own websites to market their goods, services and brands both effectively…
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Is Periscope Business-Worthy, or Just Google Hangouts for Kids?
I recently wrote an article entitled “So What the Heck is Periscope” and, since I wrote it, I now know exactly what it is. Doesn’t mean I like it any better, but at least I understand it. Last week I was discussing social media with David, a digital marketing specialist I know, and mentioned my…
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How Car Brands Get Social Media Right
In the world of consumer cars, bridging the gap between brand and customer has never really been that much of a challenge. Drawn in by sleek designs, cutting-edge technology and showroom display, marketing cars has always followed somewhat of a staple blueprint. Now, thanks to the rise of social media, car brands and manufacturers are…
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7 top tips for maximising engagement on social media
Social media is firmly entrenched in every business’ online presence – or it should be. Sadly, however, it is not always used to its full potential. It is not enough to simply have an account, or post the occasional update. You need to be active and vibrant, encouraging your followers to engage with you and…
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