Social Media

No matter where you turn or what type of business you are running, it is important to understand just how beneficial social media marketing can be. Most of the developed world and a good portion of developing countries are online and where are they most of the time? That’s right, on Facebook, Twitter, Instagram and…

As time goes by, social media users are asking for different things. They tend to be younger (with 95.5% of 18-24 year old’s having some form of social media account) and want cleaner, more user friendly platforms to interact with. This means that sites like Facebook and Skype are losing their audience to places like…

In just a decade, social media has quickly become one of the most valuable tools in the marketer’s arsenal. By using precise techniques to target specific audiences, businesses have gained an invaluable way to open up a two-way communication with their target markets. So with a few examples from online authors to casino gaming sites,…

Mark Knight is a Director at Four Broadgate the London PR agency, specialists in financial services public relations amongst many other services. Internal and external lines of communication are important functions in business, but what do they mean, how similar are they, and how has social media affected businesses’ approach to them? Internal and External…

With 2016 just around the corner, it’s time to freshen up your digital presence with a sharpened social media strategy. I’ve compiled these four simple questions, based on my own experience of advising and developing social media strategies for many businesses.  Just by asking these you’ll already be on your way to creating a more effective, higher ROI,…

When you’re dealing with market trading, social media may not be your first port of call. But maybe it’s time that changed. Social trading made possible with copyop, has been called the “new frontier” in the investment process. Social trading, essentially, is the use of social media to follow the trades of industry experts and…

In years gone by marketing could be a complicated, time consuming and expensive affair for businesses. However, these days there is far more choice thanks to the availability of the Internet. Businesses now use everything from the power of social networks through to their own websites to market their goods, services and brands both effectively…