Too niche for email marketing? Try adding social media!
Email marketing spend is on the increase, with companies eager to create great campaigns and not only pull in new customers but keep returning ones. Niche businesses shouldn’t hold back and think that email marketing will be ineffective for them, but how can they make it work? Where to start Creating a marketing strategy is one of…
What message your Logo Convey about your Brand?
Your Logo happens to appear first in your business portfolio. It makes the first impression. A professional image with a well-structured theme holds the key of whether you will win a customer or not. A well-crafted logo gives a reason to look further across your company’s document; brochure, website, advertorial, template, business card etc. Your…
How to Leverage Visual Branding on Social Media?
Social Media is not a library but a park, where people come to enjoy time and relax. They scan through it instead of going through every minute detail. Why should someone stop to watch your card game in a Park when there are so many other players like you? Asking your viewers to watch your…
How to optimize your website for Local SEO?
Talking Toronto Eyeing Japan Most SEO work happens around those lines. Everyone wants to see his / her website on the first page of Google Search. In the rat race, website purpose is often missed out. There is virtually no good SEO and no bad SEO. Everyone employs almost similar techniques. Yes, there are better…
9 ways to use Google Plus for Business Success.
Google Plus is one of the most talked about networks after Facebook and Twitter. Whether you are a mid-size business or a big corporation, a good use of social media matters in either case. Here are 9 ways to use Google Plus for Business Success. Become a Google + user: The first step is to…
Reward Your Customers: Digitally.
In this day and age, your customers are most likely the modern, digitally engaged millennials of the generation. Of course, this doesn’t cover everyone’s demographic, but even so, almost everyone’s online. If your customers are online, it makes sense to engage with them via their devices, too. There are of course loads of ways to…
How did big business perform last year?
One of the quirks of the financial sector is that its calendar tends to run slightly out of sync with the rest of the world. The financial year ends in April, giving companies and investors a three month delay on the rest of us. Even when assessing a company’s performance over a number of a…
Share the Love and Appreciate Your Customers.
According to the Customer Experience Impact report from Oracle, eighty-nine per cent of consumers begin doing business with a competitor following a poor customer experience, with the main component of a negative customer experience being when a business fails to appreciate their custom. As the saying goes, “actions speak louder than words” and going that…
How to Find Blogging Inspiration.
This year, I’ve committed to writing at least 4 blog posts a week. Why? Who knows, but I’m doing it now…… This can’t be too hard, I thought, it’ll be easy to find subject matter, as there’s already a whole long list of things I’ve been meaning to blog about but not quite got round…
Brands that are winning at video.
There is always at least one video we can all recall off the top of our heads. Have a quick think, which one is it for you? Whether it is the sensation that was the Gangnam Style or the hilarity of the Old Spice snippets, the key to a sterling video is not only how…
Why Promotional Gifts Are a Social Media Campaign’s Best Friend
Social media campaigns continue to grow in importance and stature as part of a brand’s wider, ongoing marketing endeavours. Promotional gifts can help give your brand an inside lane in the social media battle for more followers, friends and viewers – and subsequently, customers. Celebrity Endorsements Social media platforms (in particular Twitter) have been widely…
Using the Psychology of Colour to Earn Sales Conversions
To the untrained eye, colours are diverse and often bright elements that can add depth to interior and outdoor spaces. This is just the tip of the iceberg, however, as colours also wield considerable influence and have the potential to sway our attitudes and emotions at any given time. When our eyes process colours, they…