The Power Law Decoded: Investment Strategies of Leaders Like Yuri Milner and Tiger Global

By Marketme | 3rd January 2025

Those interested in investment will find a wealth of knowledge in Sebastian Mallaby’s The Power Law: Venture Capital and the Making of the New Future. This behind-the-scenes examination of Silicon Valley’s most successful venture capital firms reveals the investment strategies of luminaries like Yuri Milner and Chase Coleman. Mallaby explores how these investors’ strategies have…

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Online Presence: 7 Common Mistakes Landscapers Make

By Marketme | 19th December 2024

In an industry as visual and hands-on as landscaping, having a strong online presence might not seem like the most pressing priority. But think about it: how do most people search for services nowadays? They turn to their phones, type in a few keywords, and browse websites or social media to find the right fit.…

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Mykola Lukashuk: Solving the Global Shortage of Digital Marketers with Automation and International Education

By Marketme | 18th December 2024

We talk about salaries, skills, and other details with Internet marketing expert Mykola (Nick) Lukashuk. Mykola Lukashuk is an internationally recognized expert in digital marketing. He is the founder of the innovative agency Marketing Link and the developer of Yakiv Ads Tool, an advertising automation tool used by companies in the United States and Europe…

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Come on, social media isn’t that hard!

By Marketme | 7th January 2015

I had a meeting with a client today who wants to raise his profile online. So far we’ve worked on his LinkedIn profile, set up a LinkedIn Company page and re-written the content on his website and got him blogging. It’s all looking really good. So where to next. Well, as his target market is…

What exactly is #SEO and how can SEO help your Business?

By Marketme | 30th December 2014

What is SEO exactly? “Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid “organic” search results” Source: Wikipedia. The business of SEO is growing as more and more businesses understand the need to be seen online and with more…

Major companies accepting bitcoins

By Marketme | 29th December 2014

The advent of the bitcoin in 2009 has seen a change in the dynamic of online buying and selling. The digital currency which has taken the online world by storm now offers customers and vendors a viable and workable option when buying and selling goods. However, in its early days there very few companies willing…

business networking in 2022

I did quite a lot of networking last week…

By Marketme | 23rd December 2014

I did quite a lot of networking last week…… unusual for me, but, like buses, several interesting events came along together so off I trundled. Generally, they were good – lots of new people to talk to and although I didn’t meet anyone I was interested in for my own business, there were a couple…

Social Without Segmentation?

By Marketme | 22nd December 2014

Working in the industry teaches you a lot. You learn the fundamentals of social media, how to execute plans, and how to choose which platform is best. Now, the thing there is no shortage of, is talk of the growth in social. It’s been the “year of social media” for the past few years.  Websites…

Social Media for 2015 – Are you prepared?

By Marketme | 19th December 2014

Just some random thoughts and predictions for social media in 2015 and what we may just happen… It is without question that we expect social media to play an important role within marketing for business in 2015 and an increased spend by many companies looking to build their audiences and brand awareness. Despite varied reports…

How to Build a Great Content Marketing Team

By Marketme | 16th December 2014

Too many cooks spoil the broth but many hands make light work, so say two of the most familiar, yet conflicting, of old Chinese proverbs. When it comes to building a content marketing team however, which indubitably any successful business will need to do at some point, you can do a lot worse than to…

Social Media for Small Businesses

By Marketme | 9th December 2014

Reaching hundreds of millions of people with limited overheads, a well-considered social media campaign can become a cornerstone of a successful marketing push for small businesses and start-ups. Offering tighter control over brand image, a social media campaign must be developed intelligently to produce beneficial results for a small business. Here we offer a few…

What on earth can I blog about?

By Marketme | 8th December 2014

I had an interesting conversation about blogging on Twitter this morning……… By now, everyone reading this should understand the potential power of a blog; how it can inform, assist, raise questions and challenge opinions. I have certainly got a deeper appreciation of it since I started creating content for clients and writing guest blogs for…