Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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7 shared characteristics of successful brand logos

By Marketme | 22nd June 2015

When it comes to designing a successful logo there’s a lot to think about. You’ve got to decide what message you want to convey, as well as how to reflect your brand in a single image, on top of finding a decent designer to put the whole thing together. So what characteristics do these successful…

Business Forecasting Methods to grow your Business

By Marketme | 19th June 2015

Business forecasting is essential for making business plans, so that your management can make informed decisions regarding the company’s future, to ensure that you have sustainability. It gives you a better understanding of the market and current climate, so that you can adjust your products, services and sales accordingly to stay ahead or to keep…

business networking in 2022

Stop Annoying Your Site Visitors – Easy Ways to Improve Popovers.

By Marketme | 18th June 2015

One sure way of annoying visitors to your website is with through popovers that fail to engage. However, popovers can have a very positive impact on your visitors, and potential customers. Here Cloud-iQ present five ways that popovers can appeal to your visitors – and then consequently lead to more sales. Offers And Free Content A…

Is Your Offline Office Space Damaging Your Online Offerings?

By Marketme | 18th June 2015

In the marketing world, or the tech world, where everything is online, you want to show off everything about your company, and let the personality of the team and its culture shine through. Of course some things about your work have to be physical, but these should integrate with your overall ethos and online persona.…

10 hot marketing trends to incorporate into your strategy

By Marketme | 16th June 2015

Marketing is ever-changing and businesses need to adapt their strategies to fit with this fluid landscape. Here are some marketing trends you need to incorporate into your strategy. SMS marketing With astonishing open rates (98%) and users engaging more with SMS than ever – and using their mobiles for pretty much everything to boot –…

Maximise your Charity Fundraising Event’s Success

By Marketme | 27th May 2015

If you’re hosting a charity event, it won’t take you very long during the planning process to realise how much you’ll have to do to ensure it can all go ahead as smoothly as possible. When hosting an event for a good cause, however, there’s a lot more pressure as you’ll want the event to…

13 Smartphone Apps That Make Everyday Life Easier

By Marketme | 27th May 2015

Can you remember a world without mobile apps? We can, but only just. With the astronomic rise of the smartphone, apps have become part of our everyday lives, with millions now available to download on iOS and Android devices. Naturally, with so many new and emerging apps, users have to wade through a lot of…

Introducing Doritos Roulette

By Marketme | 19th May 2015

If you are an avid television watcher, you may well have watched Doritos’ latest promotional campaign with interest. Recently, the brand announced the release of Doritos Roulette, a dangerous and innovative new snack that promises to deliver a spicy surprise with every handful. Although this snack provides an interesting proposition, it is not that far…

5 external factors that could destroy a business

By Marketme | 12th May 2015

There are factors in business that we cannot control or predict, and they are sometimes the most deadly. The earnest CEO with a brilliant product and a great set of supporting staff, perhaps recruited through exec-appointments.com should succeed, but sometimes external factors rebel and conspire. Here are five outside forces that can conspire to derail…

The future of advertising: Native ads

By Marketme | 7th May 2015

The future of advertising has been up for discussion over the past few years by many professionals in the arena, so it’s of no surprise that it’s back to the forefront of the world of media in 2015. Advertising has taken many forms over the past decade, including the use of advertorials, newspaper ads and…