The Social Formula: C + E + R
One of the most frequently asked questions I get as a freelance social media manager is “what’s the secret to an effective social media strategy?” The first time I was asked this question I was unsure how to respond. The answer is; there is no secret, there are however a number of factors to consider.…
Understanding Facebooks Updated News Feed Algorithm
Facebook has been making changes to its news feed algorithm (again!), the changes determine what users see in their news feeds. The latest update is designed to stop spam, you may unknowingly be sharing content that Facebook deems as spam, understanding how the algorithm works is vital to getting your posts in front of larger…
#YouAreFootball – Why It Doesn’t Really Work
So for you football fans out there, the season has/is now drawing to an end and we’re all very said (until the World Cup kicks off of course!). You may have seen over the duration of this year that Barclays have been sponsoring a social media campaign to get people connected with football based around…
5 Strategies to Bring Social Media and Your Overall Marketing Strategy Together
Everywhere we turn we are constantly reminded of the importance of Social Media. Everybody is buzzing about it, but do you know what the buzz is all about? Surely there must be more to it than posting a status update or a Tweet that entices customers to purchase from you. So what is the secret?…
How To Make Increase Sales While On Holiday.
How To Make Increase Sales While On Holiday (No smart phone attached to your person required) Okay so if you’ve found this magazine there’s a good chance you already know that social media can be a powerful tool for your business success right? You’ve heard enough people tell you it could boost your sales and…
How Marketers Can Take Advantage of the New Snapchat
Up till now, Snapchat has been an app that lives in the moment, until all communication is gone. Its ephemeral nature made it fun for users but not all that useful for marketers, who get nothing out of sending a photo with a few words that almost immediately disappears. There was no ability to engage…
Engage on Twitter don’t disengage
Is Twitter getting you down? Do you feel it’s harder than you thought to engage on Twitter? Should you throw in the towel and disengage from twitter telling everyone who will listen it’s a complete waste of time? Leadamo considers how small businesses should engage on Twitter every day Business people are busy. Small…
NHS and Social Media – Is it all down to the strategy?
For the last couple of weeks both myself and Ash have been heavily involved in debates regarding the NHS and Social Media. We first got involved because the people were asking for solutions and we wanted to discuss that with them. The NHS is a mine field of bureaucracy and levels of management. The NHS…
Why Use Film Marketing For the Property and Leisure Related Industries?
BrickFlickr Spring 2014 Showreel !!! At BrickFlickr we are proud to offer Bespoke Marketing Films to the Property, Leisure and Corporate industries. We work from initial designs to develop, market, produce and subsequently host our films, offering 4K filming and all in HD quality. We can combine aerial filming, full 360 user interactive technology, live…
Unsocial Media.
Is the term ‘Social Media’ the ultimate oxymoron? Have we become victims of Orwellian doublespeak by delving into the depths of social media addiction, in doing so becoming ironic social hermits, all hidden away behind iPads and Smartphones with no interest in the outside reality. I am reminded of the scene in Ocean’s Eleven…
Using LinkedIn to grow your business
With well over 250 million users, many businesses feel that LinkedIn surely must have the potential to deliver leads for their business to work on. However, large portions of those businesses using LinkedIn have yet to see any B2B leads. In many cases, this is simply due to the fact that they aren’t using LinkedIn…
Paid Followers and Fans – What is the point? (I’ll give you a clue there isn’t any)
I was discussing what we do with a peer the other day as we drove to a networking meeting together . She is a huge advocate of what we do and had some advice for me. She told me to stop selling social media, “You guys are growing people’s businesses, using social media. You aren’t…