Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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The world according to Facebook

By Marketme | 22nd September 2014

It’s hard to remember what the world was like without Facebook – it was only in 2004 that it first began, but it is the platform that really defined “social media” for the world and led the way in changing how we share information, how we discuss current topics, and eliminating any distinction between “private”…

Surprising Facts About Social Media

By Marketme | 22nd September 2014

Social media has been part of our lives now for well over a decade. But while it’s integrated into our everyday routines in almost seamless fashion, we’re left wondering if there’s anything we don’t already know about it. Pay attention to what occasionally crops up about titans like Facebook, Twitter, Instagram and the rest however,…

The power of social media

By Marketme | 22nd September 2014

There were two interesting examples of social media in action last week, quite different in scope and outcome, but equally powerful demonstrations of the power of user-generated content. The first relates to the referendum for the independence of Scotland, and the second is a response to an act of homophobic violence on the streets of Philadelphia.…

How technology has created a trend of working from home

By Marketme | 22nd September 2014

For many years, the global economy has operated upon the simple principle of employers and employees making their way to the office on a daily basis during the week to carry out their respective duties and responsibilities. Working in an office allows a company to function effectively, with everyone together in the same building to…

Rise in Social Media Causes Increase in Online Gaming…

By Marketme | 22nd September 2014

The rise of the social networking has heavily influenced the online gaming community. According to an article on WhaTech over 200 million people worldwide play social games on platforms such as Facebook every month, and the social gaming market is expected to keep on growing. By 2019 the value of the social gaming market is…

How Images Improve Your Social Media Marketing

By Marketme | 21st September 2014

  Images are ideal. Do you use visuals in your social media marketing? Are you wondering how you can use images to take your marketing to a whole new level? The push toward visual content has plenty of anecdotal evidence—as you browse the streams on Twitter and Facebook, you’re likely to see images all over.…

Becoming an Influencer on Twitter.

By Marketme | 17th September 2014

Twitter was born in 2006. Since then, and especially in recent years, the social media platform has rocket launched into one of the most heavily used sites on the Internet, serving as a great place to network, advertise and share. Twitter is a worthwhile place to set your roots – for both businesses and individuals…

4 Niche Social Networks Every Marketer Should Know About:

By Marketme | 15th September 2014

As a marketing specialist, you’re probably aware of the incredible potential behind social media. What might come as a surprise is that the web is rich in niche social networks that don’t appear in mainstream media. Social media is not just about Facebook, Twitter or Instagram – there are lots of digital outlets and interest…

How You Can Overdo Your Company’s Social Media Presence

By Marketme | 10th September 2014

Believe it or not, but you may actually overdo the social media presence of your company. Potential customers will not find you an attractive pick when flooded with dozens of Facebook posts each day, trying to break through your tweets in search of something valuable or having you pop onto their screen every time they…

SME Marketing Tips 2014

By Marketme | 10th September 2014

If you have a start-up or a small business, you will know that marketing is essential for increasing awareness of your brand, generating income and ensuring continued success. After all, it doesn’t matter how great your company is, if people aren’t aware of it. With marketing being essential for a company’s success, it is important…

The Rise Of Online Videos.

By Marketme | 8th September 2014

What to Watch: The Rise of Online Videos They can make you laugh out loud, cry, smile, scream, wince or wonder. When it comes to provoking emotions nothing beats a good video. When boredom creeps in we no longer flick through the TV channels, instead we rely on videos posted on social media sites to…