What not to do on social media.
Social media is relatively built on freedom of speech and indeed it works well when there is a host of news and topics floating about on all the varied platforms for people to distribute, comment on and share. When it comes to business, we have to think alittle different when it comes to using social…
10 reasons to digitise your documents NOW
Technology has come on leaps and bounds in recent years with both the internet and modern gadgets making office management a lot easier than it used to be. Digitising documents, for instance, is something many companies take for granted these days, but here are ten reasons why it’s absolutely crucial and certainly worth thinking about…
How To Build A Social Media Sales Funnel From Scratch
At a recent speaking engagement I was privileged to spend some quality time chatting to a number of small business owners after the event, and one of the biggest questions that they wanted answering is “How do I find the right leads on social, and how do I turn them into customers?” I sat down…
Quick Tips for Social Media.
Social Media maybe a mine field for many people, but in all honesty it is a very simple solution for people to promote both themselves and their businesses. There is no rocket science behind social media, see it just like attending one of your breakfast meeting business networking events – A place to be seen…
Social Media and Email Marketing – The Winning Combination This Christmas.
All I want for Christmas is good ROI on my campaigns! With the holiday season fast approaching, it’s time we had a good look at our email and social media marketing efforts and make sure they live up to the task of delivering results. Email and social media marketing go together like Batman and Robin. They…
How to market yourself on social media.
How we come across on social media can affect all aspects of our lives. From how our peers see us to how we fare when it comes to getting a job. It’s because of this that marketing yourself on social media is so important. You know full well that clients and potential employers are going…
Free to use Twitter Symbols.
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Who to follow on Twitter?
Your success on Twitter really boils down to three important factors which are: The content you share. The frequency you use Twitter. The followers you build. For this blog we will look at the followers you build and how to successfully target the right ones to help build your brand awareness and interactions on Twitter.…
Online business: security that matters
These days, there are many ways to protect yourself online. Yet this only adds to the confusion; as a business, how do you know where to focus your resources? The right choice can make your business much safer, run smoothly and appear favourable to customers. If you choose the wrong option, you can simply end…
News Just In: Customers Are NOT Always Right!
When you run a business, you run into customers along the way (that’s kind of the point). However there are times when customer relationships can be difficult to comprehend and these relationships can be a strain to your business. Most business owners feel they need to pay attention to every customer who comes through their…
Branding tips for your small business.
Branding is of key importance when building your business, it is what you will be identified by and you are likely to carry this branding with you everywhere you go in business and use it on all marketing, ie website, business cards, banners etc. We may think that creating a new logo and style of…
Social Media: The Last Hope For Good Customer Service?
Let’s face it. Brands we love don’t always get it right – but nor do we, as marketers. Perhaps this is such a universal problem on account of the fact that customer service seems to be a dying art, and basically nobody seems to care. How are these things related? Well, the ignorance of such…