Lifestyle Branding: Why Experience Matters More Than Ever

By Marketme | 9th September 2025

In today’s competitive marketplace, selling a product is no longer enough. Consumers are increasingly drawn to brands that offer experiences, tell compelling stories, and align with their values. Whether it’s fashion, food, or wellness, businesses that lean into lifestyle branding are the ones capturing long-term loyalty. The Rise of Lifestyle Marketing Lifestyle marketing has shifted…

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5 Creative Ways Companies Use Wristbands for Marketing Campaigns

By Marketme | 1st September 2025

Modern marketing is all about thinking outside the box, and brands everywhere are looking for ways to create memorable impressions. Wristbands are a tool for extending your brand’s reach, building customer relationships, and creating an experience to remember. Read on to discover five creative ways companies are using wristbands to help market their campaigns. 1.…

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Seasonality in ecommerce: sell the right things, at the right time

By Marketme | 28th August 2025

By Dave McEvoy, DMAC Media Most ecommerce retailers live and die by the same calendar. Black Friday, Cyber Monday, and Christmas dominate marketing budgets, while the rest of the year is filled with smaller, less inspired pushes. But what if retailers stopped chasing singular peaks and instead built growth around a more predictable, and profitable,…

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5 Tips for a Successful Direct Mail Campaign

By Marketme | 14th October 2014

Despite the growing prevalence of Internet marketing, direct mail campaigns are still proving to be as successful as ever at engaging with consumers and attracting new business. Unfortunately, a lacklustre campaign can actually be counter-productive and lead to a lack of trust and respect amongst the very people you’re trying to engage with. Following these…

What is the value of your Social Media following?

By Marketme | 12th October 2014

Can you really put a valuation on the size of the following or likes you receive on social media? Every time your mobile pins to alert you of a new connection, are you simply increasing the value of your presence online? Or is it just an ego trip so you can add it in to…

Whistl: Changing the Delivery Game for SME’s

By Marketme | 10th October 2014

Whenever we think of economic growth, are thoughts are usually drawn to large scale corporations and big business deal. This reflects a serious misconception, however, as  Barack Obama and David Cameron have both alluded to the fact that small and medium sized enterprises are central to long-term economic growth. Such a bold statement can certainly…

The programmatic approach to online advertising

By Marketme | 7th October 2014

One of the challenging aspects of digital marketing is that the technology, platforms, and tools are changing and evolving so rapidly that it is hard to stay on top of the new trends and industry best practice on how to get the best results for your online advertising campaigns. In this article we are going…

Appealing to a Male Audience on Pinterest.

By Marketme | 30th September 2014

Although the number of women using Pinterest greatly outnumbers the amount of men, there has been a demographic shift suggesting the image-based social media site isn’t just a women-only destination. In fact, in addition to major brands that are specifically reaching out to men and encouraging them to use Pinterest, representatives working directly for Pinterest…

Using Social Media To Promote Your Corporate Event.

By Marketme | 29th September 2014

Using Social Media To Promote A Corporate Event If you’re running a corporate event, you want to make sure that your event goes as well as possible. This includes getting the right audience to the event, and may involve the need for ticket sales, sponsorships and commercial partners to make your event work. Whatever, kind…

You Smile We Smile: The Marketing Power Of The Selfie

By Marketme | 26th September 2014

The selfie has exceeded all cultural phenomena. It’s gone from a social trend, to a celebrity habit, to an essential marketing tool that has seen been used by the likes of Samsung and Turkish Airlineshave all used the method, and it doesn’t seem to have show any signs of slowing down. Full Tilt: The Brand…

Building Your Social Media Brand

By Marketme | 26th September 2014

Building your brand on social media is most definitely a challenge. From how you position yourself, to building an audience, and taking the impact offline – there is a lot to think about. The first step in building your social media brand is to create your social media profiles. There are a bunch of companies…

4 ways that social media can help young entrepreneurs & business owners

By Marketme | 25th September 2014

Despite its meteoric rise to cultural ubiquity in the last decade or so, social networking’s potential as a marketing tool is still frequently ignored, or poorly utilised. Indeed, as some larger companies have discovered time and time again, social networking presents a number of particularly unique ways to promote a particular businesses products or services;…

Selling Directly through Social Media.

By Marketme | 23rd September 2014

There are a lot of reasons for your business to establish a presence on a variety of social media sites, but at the end of the day, you’re looking for customers and sales. To encourage those sales numbers, look to what other clever marketers are doing, namely selling products directly on social media. While the…