Content Marketing Optimisation 101 – Effective use of Social Media.
So…you’ve got a website, and you’re ready to engage your customers with your content marketing strategies. But in a world where the consumer likes to act fast, how do you keep them engaged once they are there? Here are ten quick tips for businesses new to content who are looking to optimise their web content…
Ready To Start Your Own Business in The Social Age? Go big on social.
The recession was tough on a lot of people, and the results are still evident throughout the world. With inflation on wages no longer matching that on prices, it’s no surprise that more and more people are turning to the person they can trust the most – themselves. Whilst starting your own social led business…
Twitter’s new profile feature does it matter?
Twitter new profile feature means twitter is definitely becoming more visual. Twitter’s new profile option is worth investigatingIf you want further evidence check out Twitter’s new profile feature that rolled out this month. There is much more emphasis on design and images. You have the opportunity to design something really cool that will represent your…
Introducing Google +Post Ads and What They Mean for Advertisers
Google recently introduced a new advertising medium for their social media platform that will allow marketers to “create compelling ad experiences and make it easier to extend the reach of [their] social content.” The new advertising option has been rightfully dubbed +Post Ads and it essentially enables marketers and brands to convert engaging content into…
Mistakes to be avoided by Beginners on Social Media
Beginners who are new to the field tend to make a lot of mistakes when it comes to social media. By avoiding these mistakes, they can save money and time and also avoid frustration in the future. Not only this, by implementing the best network plans, you can gain success and achieve good results. Listed…
How can Twitter make our business fitter?
It would be a tough call to justify using a strapline such as ‘Twitter makes you fitter!” but that all depends how you interpret the word ‘fitter’ we guess. Yet being alert and ready to react is both a physical and mental process. Having an active presence on Twitter can give you more insight…
The Reality of Being a Work At Home Mum
A couple of weeks ago I was asked a series of questions by one of the lovely Mollie Makes journalists, about how Social Media affects one’s creativity. Before I really stopped and thought about it, I always viewed social media as a stupendously good thing. Okay, yes, there is the fact that I have limited…
True Networking or Buying Followers.
So often you see adverts to buy followers for Social Networks on various sites for a price. It’s a method which some users apply to swell their following but very much paints a false picture and highlights a lack of a good, professional and honest Social Media strategy. One of the greatest benefits about Social…
Advantages of using a Freelancer for social media
Social media marketing has become an integral part of our daily business strategies, especially in today’s modern technological age. However to be really successful and utilise social media to its full potential, you must be able to do it alongside your full time job, or not bother at all. First of all if…
What are the basics of an effective social media campaign?
When I talk to customers about how we make Facebook and Twitter effective tools to further their brand I find that the answer is very simple. RELEVANCE! What is the point in posting campaigns that have nothing to do with your company or what you are trying to market? Relevant marketing is Content Marketing. I…
5 ways to use social media to sell more effectively
A new financial year means a new start right? You’re looking for new prospects, new business and new deals. Everyone starts a new year with the best of intentions to make this year the best one yet. On a professional level, we want this year to be our most profitable and there will be a…
Tools to Get More Retweets
If you’re a blogger, you probably want what you’re writing to be read. After all, what’s the point of writing great material if nobody ever reads it? Here’s the thing: we live in a very loud, noisy world where everyone is trying to talk at once and capture the attention of an audience. In order…