Have you ever wondered why your email marketing is not working?
The basic principle of digital marketing and email marketing is to bring content and share value and useful information to others. The greatest expectation we have about email marketing, is to be opened, read and eventually engage our prospects in a variety of different ways. The purpose of email is to build and grow relationships…
Really, it’s not just about the sky-high salary
So how long’s a piece of string? Whatever length you want to make it. Cute, and obvious. But the answer neatly illustrates why trying to explain the reasons expats choose to live and work anywhere but in their home countries is a rather futile question in the first place. The truth is expats live and…
Why Social Media is Essential for Business.
In the last 5 years we have seen Social Media change and grow. Before they were seen as a novelty for the masses to air their private life and politics, but now their importance is seen by marketers. Businesses have finally realised that Social Media is the new newspaper when it comes to advertising. Just…
Understanding the future of Content Marketing.
Have the words Content Marketing been circulating around your comms team? There’s no more producing content for contents sake, it’s time to listen to your customers and keep them on side. When I talk about Content Marketing I simply mean creating the best content you can to service your customers needs, values and behaviour. Many businesses are…
Social Media following vs Google Ranking for Business.
Just how important is your social media following and can it be as or more important than your Google ranking? Certainly in today’s fast moving and mobile internet accessing crazed environment, your presence on fast sharing social news platforms is increasing in importance, especially if you are a business. More and more internet users are…
How to use Pinterest
I’m a visual person. My eye is immediately caught by images, colours, something that draws me in and leads me to read more, to click, to comment, or to share. I’m exactly the kind of person that Pinterest was created for. Pinterest is essentially a visual pin-board. If you are one of those people that…
5 Tips for a Successful Direct Mail Campaign
Despite the growing prevalence of Internet marketing, direct mail campaigns are still proving to be as successful as ever at engaging with consumers and attracting new business. Unfortunately, a lacklustre campaign can actually be counter-productive and lead to a lack of trust and respect amongst the very people you’re trying to engage with. Following these…
What is the value of your Social Media following?
Can you really put a valuation on the size of the following or likes you receive on social media? Every time your mobile pins to alert you of a new connection, are you simply increasing the value of your presence online? Or is it just an ego trip so you can add it in to…
Whistl: Changing the Delivery Game for SME’s
Whenever we think of economic growth, are thoughts are usually drawn to large scale corporations and big business deal. This reflects a serious misconception, however, as Barack Obama and David Cameron have both alluded to the fact that small and medium sized enterprises are central to long-term economic growth. Such a bold statement can certainly…
The programmatic approach to online advertising
One of the challenging aspects of digital marketing is that the technology, platforms, and tools are changing and evolving so rapidly that it is hard to stay on top of the new trends and industry best practice on how to get the best results for your online advertising campaigns. In this article we are going…
Appealing to a Male Audience on Pinterest.
Although the number of women using Pinterest greatly outnumbers the amount of men, there has been a demographic shift suggesting the image-based social media site isn’t just a women-only destination. In fact, in addition to major brands that are specifically reaching out to men and encouraging them to use Pinterest, representatives working directly for Pinterest…
Using Social Media To Promote Your Corporate Event.
Using Social Media To Promote A Corporate Event If you’re running a corporate event, you want to make sure that your event goes as well as possible. This includes getting the right audience to the event, and may involve the need for ticket sales, sponsorships and commercial partners to make your event work. Whatever, kind…