Responsibility? The Social Buck Stops at the Company.
Responsibility. A simple, but incredibly important word. Corporate Responsibility, an even bigger word and a potential minefield for the uninitiated. Let me ask a question. As a company, would you happily turn to an individual, and give them complete carte blanche to spend your company money on whatever they wanted, without any form of sign…
Is Content Curation Killing Social Media Marketing?
This is a subject that has been getting more of a focus over the last few months. As with any form of Social Strategy there is a lot of debate on what you should be doing and how much you should be doing it. Content curation (in this context) is the act of finding the…
How Social Listening Helps in Real-Time Marketing.
How often do we decide to cut off the communication with a company because we receive tons of marketing junk? Over 90 percent of consumers do that because the messages and promotions overflowing their inbox are simply irrelevant. In order to reach its customers, companies must be in tune with their needs and respond to…
Life with Technology and Social Media.
How can technology change our lives : Technology enables us to easily with others, allows connections and made many tasks more accessible to Iphone desktop is we live in a world of mouse and wireless access to communicate to anyone let to Led Zeppelin. From the Mall, navigation technology makes life more convenient every day…
5 Awesome Twitter tools for Event Managers
Twitter is great for events – it’s great for real time, simultaneous mass experiences – just like events. If you are thinking of using Twitter at your next event then there are a few tools that I think every event organiser should use to get the best results: 3 months before your event 1. Create…
Brazil & Beyond: The World Cup On Social Media.
Over a year ago I travelled half way across the world and fell in love with a South American beauty called Brazil. This infectious land of sun, sea and samba is a holiday fling I will never forget. Every Monday morning I wish I was back on the beach in Rio sipping a caipirinha cocktail…
Shhh, Facebook is listening…
I can remember as a young kid, hiding under the covers of my bed and whispering into a walkie-talkie, so that my conversation could not be listened into by my parents. Quite what I was discussing that required such hushed tones I’m not sure, but I used to get up to all kinds of trouble…
A Look At Facebook’s Edgerank Algorithm
If you know anything about internet marketing then you’ll already have an idea of the importance of social networking. These days most people who are online have a presence on social media, which means that it is one of the best tools that you can use in order to get the attention of your potential…
Creating a social media strategy for your business.
Have you thought about your social media marketing strategy? For some it may seem unusual to incorporate this into your marketing plans but it is pretty much the norm for many businesses and brands these days and you can’t ignore it. Social media marketing should be merged with your traditional marketing efforts. Here’s 5 tips…
If you’re using social media for your business you should be measuring it too.
As a digital marketer it’s important I am aware of all the conversations online, who my audience is and how best I can interact with them. There are lots of tools out there but it’s important you’re using the best ones for your business goals and objectives. Here’s 5 social media tools to…
Is Your Business The Social Riot Police or The Neighbourhood Watch?
One thing I have debated many times with clients, friends and industry peers is how to deal with virality. When you suddenly lose control of who is saying what about your brand and it’s up the customers to say what they will are you mentally prepared for that? What I have noticed is that there…
What content to share on your Facebook Business Page.
A very common question that we get asked especially as it now seems companies find it harder to attract interest and new likes on their Facebook business pages. We thought we would share some basic tips and ideas on the content we recommend you should be sharing in order to see better results from your…