The Hidden Factor Alejandro Betancourt López Uses to Predict Energy Market Winners

By Marketme | 27th June 2025

The sustainable energy revolution has fundamentally altered competitive dynamics across global markets, yet many promising technologies continue to struggle with commercial viability. This disconnect between technological advancements and market success reveals a critical gap that forward-thinking investors, such as Alejandro Betancourt López, have identified as central to the energy sector’s transformation. Recent analysis from the…

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How Tech‑Startup Accountants Unlock Sustainable Growth

By Marketme | 12th June 2025

In today’s fast-paced innovation economy, tech startups are born every minute—driven by brilliant ideas, hungry teams, and venture-capital firepower. But amidst the buzz of product launches, coding sprints, and user growth hacks, one critical function often gets relegated: accounting. Without solid financial foundations, even the most promising tech startups can lose runway, miss funding deadlines,…

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Attracting Long-Term Tenants: Design Hacks for Creating Inviting Space

By Marketme | 10th June 2025

Finding long-term tenants who actually treat your property like a home (instead of a disposable hotel room) is a bit like online dating. You want commitment, but you’re swiping through a sea of short-term flings and “just browsing” types. Here’s the thing: great tenants don’t just fall from the sky. You create the kind of…

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It seems we suck at Social Media.

By Marketme | 13th March 2014

Our new business was going to require a website, marketing material and good old Social Media: www.artofoils.com was the web address – French local Olive Oil, Olive related products and Art were the line-up. We had written the business plan, written a marketing plan and had set about creating the finer parts of the general…

The benefits of using Google Plus for your estate agency.

By Marketme | 13th March 2014

Are you using Google Plus to increase the visibility of your Estate Agency? Before you say, “Oh hang on, I’m already on Twitter, Facebook, Pinterest, LinkedIn, AND Vine, I haven’t got time for another social network” there are definite benefits. Google Plus and SEO In the recent Moz report, The future of search, Google Plus was listed as the…

Facebook Reach: Totally Worth It or Totally Worthless?

By Marketme | 11th March 2014

There is not a ton of information out there by various Facebook marketing experts when it concerns Facebook Reach and Facebook Insights.  The handful that have reviewed the workings of Facebook Reach certainly either have words of praise or words of condemnation. Back in December and then again during February, there was a rather heated…

Billions Lacking Trust in the Internet and Social Media?

By Marketme | 11th March 2014

Speaking at CeBIT, the world’s largest computer expo, European Commission vice-president Neelie Kroes claimed that for “millions of Germans, and billions around the world, that trust [in the Internet and social media] is now missing”. Citing German Chancellor Angela Merkel’s decade-long position on the National Security Agency’s phone tapping list, Ms Kroes remarked “when even…

How to Improve Social Media Shares of your Content Marketing.

By Marketme | 8th March 2014

Content marketing combines the creation of valuable content with social media marketing and search engine optimization. It helps companies to drive in new prospects, new leads, to establish their own credibility in their respective industries and stay top in the minds with existing and potential clients. Social media holds and will continue to increase their dominant…

Social Weddings.

By Marketme | 7th March 2014

The world of social media is helping businesses of all shapes & sizes interact, engage & sell to new customers. But what if those customers are getting married? How easy is it with social media & apps to enhance your traditional wedding or step away from tradition & do something that little bit different? From…

Good news – #Vine now banning Sexual Content video clips!

By Marketme | 7th March 2014

Vine, the video sharing platform of Twitter has now dealt with the increasing amount of porn movie clips / sexually explicit content from being uploaded to it’s portal with immediate effect. This can only be a good move from Vine which offers users the chance via it’s app, to upload mini video clips of seven…

Why credibility is key.

By Marketme | 7th March 2014

There’s an interesting article in today’s Daily Telegraph in response to UK Prime Minister David Cameron tweeting (or rather, having an aide tweet) a picture of him on the telephone. The picture has been widely mocked, leading Iain Martin, the paper’s political commentator, to question whether the Prime Minister wouldn’t be better off just leaving social…